Frédéric Krebs Email & Phone Number

Île-de-France, France

Île-de-France, France

Paris, FR

Taking Serena's marketing to the next level.Serena is one of Europe's leading investment funds, with €750m under management. Founded in 2008 by Xavier Lorphelin, Marc Fournier and Philippe Hayat, Serena finances and supports innovative start-ups from pre-seed to Series A, with initial checks ranging from €500k to €15m. Focus sectors: AI, SaaS, Climate.

Paris, Île-de-France, FR

My role involves helping actively entrepreneurs on fundraising and strategy issues. 12 startups counseled.

Paris, FR

Paris, FR

Newfund is a 300M$ international early-stage VC firm investing in innovative and breakthrough companies. Based in France and in the US.As of January 2023, Newfund has already invested in 150+ tech startups, including Aircall (Saas phone system), Umiami (plant-based meat), Eqinov (energy), In2Bones (medtech), Datagalaxy (data), Tageos (RFID services).

New York, NY, US

• 20th Century Fox France releases around 20 movies a year produced or co-produced by the American studio. Directed a marketing team of 15, encompassing Marketing Strategy Definition, Adaptation and Execution with very.
• Organized the launch of 24 movies, with highlights such as DEADPOOL, THE REVENANT, ICE AGE COLLISION COURSE, MISS PEREGRINE, TROLLS, LOGAN and THE BOSS BABY. Total admissions in 2016: 27 millions with a Gross Box.
• Initiated the Media Buying Modelization with a view to improving buying efficiency. Strong changes in the digital and cinema expenditures structure. Managed and grew relationships with leading media partners such as.
• Led the media buying agency change process for France, leaving Remind-PHD (a subsidiary of OMG) to Mindshare (WPP).

Paris, Paris, FR

• Les Cinémas Gaumont Pathé is the first cinema chain in France with 50 million tickets sold yearly and a 25% market share, spread over 70 cinemas. 1.500 employees. Directed a marketing team of 15, encompassing Marketing.
• Led a thorough market research about Pricing Management with McKinsey that zeroed in on emphasizing the subscription program.
• Evangelized the need for change in the cinemas by strengthening the moviegoer experience. Gained cinema managers’ trust by conscientiously visiting 64 of them within 18 months.
• Led the development of a mobile application launched in December 2014, which resulted in an increase from 14% to 19% in e-ticketing sales by the end of June 2015.
• Accelerated changes in the communication platform to make it more trendy. Produced a weekly 2 minute video format that features the movie program of the following week in the pre-show.
• After market analysis, downsized the number of movie trade marketing operations from 40 to 5 annually, in order to maximize their impact on digital ticketing.

Levallois-Perret Cedex, FR

• With almost 45 million unique users per month, including 13 million in France, AlloCiné is the third ranked entertainment and cinema information service in the world, following Imdb and Yahoo. It is the lead in France.
• Increased turnover from EUR 13 to 17,5 million.
• Over ten years, led advertising sales negotiations with movie distributors (+400 movies from US studios to independent companies) and major digital media buying agencies (Havas, GroupM, ZénithOptimedia).
• Built unrivalled positioning and brand equity in France with 80% of audience share.
• Built the only video platform that steadily delivers higher audiences than YouTube when it comes to trailers (30-35m monthly).
• Initiated « Fanzone » and « Top 5 », two of the most successful shows produced by AlloCiné that are still programmed in 2015.On top of leading this company with my associate Grégoire Lassalle, took part in AlloCiné’s.

Levallois-Perret Cedex, FR

Levallois-Perret Cedex, FR

• Advanced to a senior-level position. Managed team of 15 employees. Created and implemented marketing strategies, built around product development, continuous SEO improvements and spectacular « never-seen-before ».
• Audience development from 4.5M to 8M unique users.
• Increased turnover from EUR 9 to 13 million.
• Created privileged relationships with movie distributors: nearly 100% of the theatrical releases in France advertise on AlloCiné.
• Launch of mobile applications: second most downloaded app on iTunes in 2010, following Facebook (2.5m downloads).
• Created of the first cinema-oriented community of influencers: Club 300 AlloCiné.

Levallois-Perret Cedex, FR

• Handled continuous growth in erratic times as a young startup in digital media. Survived the Internet bubble burst in 2001. Developed advertising sales and marketing strategies.Achievements:
• Audience development from 1 to 4.5 million unique users.
• Turnover development from EUR 6 to 9 million.
• Designed the different versions of AlloCiné’s website.
• Created from the ground up the internal digital advertising sales house.
• Designed an exclusive method to launch a movie through digital tools.

• Jérico is a movie producing company, created by Eric Jehelmann, recently praised for being the producer of « La Famille Bélier » with 7 million moviegoers in France.Between 2008 and 2012, two movies were made:
• POUR ELLE (2008), by Fred Cavayé with Vincent Lindon and Diane Krueger. 650.000 tickets sold.
• LA CHANCE DE MA VIE (2011), by Nicolas Cuche with François-Xavier Demaison and Virginie Efira. 1,1M tickets sold.Sold my shares in June 2012 to let in Philippe Rousselet, owner of the movie producing company Vendôme.

• Télécommerce was an e-commerce-enabling platform that allowed merchants to sell on the Internet.Achievements:
• Conception of selling tools used by e-merchants.
• Conception and animation of the website – telecommerce.fr.
• Partnership deals to spur the audience.

Certificate, Climate Change: Economics And Governance

Certificate, Cryptocurrency And Disruption

Finance For Executives Program, Finance, General

Executive Program, Exponential Technologies

Corporate Finance Short Program, Finance

Master’S Degree Marketing/Marketing Management, General

Classes Préparatoires Hec