Jessica Sweeney Email & Phone Number

Salt Lake City Metropolitan Area

Oversee fundraising operational plan including donor outreach, fundraising events, board engagement and foundation and corporate tracking and applications. • Manage donor stewardship including, identification, research, cultivation, briefing and request for funding and acknowledgements • Oversee and plan donor events, including in person fundraisers, virtual donor listening sessions and donor cultivation events• Secured several six and seven figure major gifts• Drafted dozens of grant proposals and relationships with corporate foundations• Streamlined online donation process and donor management database • Developed strategic philanthropy plan which includes operational plan and goals for each development area • Raised $2.5 million in 2021 and on track to raise over $3 million in 2022

Raised over $6.5 million in the 2020 cycle from small and large donors. Set and surpassed finance goals and created regular financial reports with cash flow. Supervised team of 9 employees.• Managed daily call time with the candidate and workload for two finance staffers• Raised over $6.5 Million in 2020 cycle and maintained daily, weekly and monthly budget cash flow • Oversaw donor development and retention and list-building for 100,000+ donors• Grew donor list by 50,000+ qualified donors over three years• Planned and built out 50+ in-person and digital fundraisers • Oversaw projections and implementation of all direct-mail, digital, text and in-person fundraising plans• Campaign contact for National PACs, Labor Groups and other members of Congress• Mapped out quarterly finance goals, including payroll and budgetary requirements, to meet campaign business plan

Media outreach, digital and traditional marketing strategy and customer/community engagement for the 2017 legislative session- Develop digital strategy to build brand awareness and enhance community participation in grant opportunities- Design and monitor outreach efforts to determine effectiveness and engagement of marketing campaigns- Write compelling content for blog, newsletter and other promotional collateral - Publish and produce annual report and one-pager “success stories” for 20+ USTAR researchers- Write and edit copy for State of Utah tech sectors (Energy&Water, Automation&Robotics, etc…)- Liaison with partner agencies including GOED, OED, UofU, USU

Greater Salt Lake City Area

Greater Salt Lake City Area

Raised more money than any other democratic congressional challenger in the state of Utah by managing all fundraising efforts including: donor research and outreach, mail, email and events. Developed and managed 4+ hours of call time daily with the candidate.• Managed dozen of projects and workload for four finance assistants• Raised over $2.1 Million and maintained daily cash flow documents • Oversaw donor research and list building for over 5,000 contacts • Managed team of five volunteers for 50 fundraisers and house parties • Campaign contact for over 30 local and national labor and PAC groups• Drafted and sent out all follow up emails for the candidate and pledge collection• Worked daily with the DCCC for reporting and liaisoned with other members of congressional staff• Mapped out quarterly finance goals to accomplish budgetary requirements

Greater Salt Lake City Area

Greater Salt Lake City Area

Oversees public relations for Visit Salt Lake (VSL). Coordinates and executes events and media tours. Acts as brand ambassador, drafts press releases, and works directly with local/national media and 500+ members.Established 300+ media contacts as VSL spokesperson in key media markets.o Award: Destination Marketing Association International 30 Under 30 Delegate.• Garnered $1.5 million of media coverage for VSL last year and bolstered social media fans.• Organized and executed 20 PR campaigns from start to finish including Ski Salt Lake Shootout: -8 international photographers, 24 professional skiers, 200+ guests -$500,000 in editorial coverage, $3,000 donation to Utah Avalanche Centero Award: U.S. Travel Association Destiny Award 2014.• Online media: Created 24 posts to VSL blog, 10 videos for VSL YouTube channel.o Award: 2013 Alamo Top US Blogger.• Head of Employee Action Committee: Planned seven employee engagement activities andmaintained collaboration/communication between 75 employees and company leadership.•Developed communications strategy and annual budget for travel, PR campaigns and eventsOrganization and execution of eventsProvides various media outlets with press releases, alerts, images and quotes on a regular basisPlans and oversees domestic and international media familiarization trips to Salt Lake CountyRepresents Ski Salt Lake to the media as both a spokesperson and as a personal contactServes as liaison with Ski Salt Lake partners and resort PR personnel in planning processGuides and skis with members of the media at Alta, Brighton, Snowbird and SolitudeOrganizes and attends domestic media events and blitzes. Markets visited include:Los Angeles, San Francisco, San Diego, Denver, Chicago, New York City, Boston, Dallas, Houston, etc.

Greater Salt Lake City Area

Develop Content and Social Strategy for internal brands. Work with SEO and Outreach to grow organic search and domain authority and manage freelance writer content and pitches. • Develop and implement communication and social strategy for 3 brands social channels, websites and blogs o Tracking metrics of web traffic utilizing Google Analytics and multiple social tools• Create and capacity planning for Sale Conversion Facebook ads utilizing PPC terms • Marketing Intern Program Mentor manage team and work resources for projects and training• Input team tasks and projects in WorkFront

Park City, Utah

Assisted Communications Manager with the administration and coordination of public relations, social media, and special events• Assisted in RFP’s and coordination between local and national PR Agency• Managed corporate blog and social media strategies.o Award: National Ski Areas Association “Best Blog in the Ski Industry,” 2012Assist Communications Manager with administration and coordination of public relations, social media and special events. Fulfill press requests and conduct follow ups. Functions as a spokesperson.Assist in writing and distributing press releases and media alerts.Responsible for the development and maintenance of company editorial brand.Manages company blog and social media strategies. Oversee photography and video shoots.

Work in a fast-paced environment while maintaining a positive attitude, serve as retail assistant, which requires taking monthly inventory and training new hires.

Assist with contacting local and national media, coordinating with resorts to plan press trips, monitoring coverage and editing and publishing news releases onto the website.

Welcomed customers into the store, assisted in finding solutions for computer problems, monitored appointments and kept Genius Bar on schedule and provided technical support over the phone.

As a hostess for three years, maintained upbeat attitude and helpful demeanor. Seasonally assist with processing gift card sales in person and over the phone. Handle money, processing credit cards and customer service.

Master Of Organizational Leadership, Organizational Leadership

B.S., Mass Communication (Strategic Communication)