Fredrik Söderlund Email & Phone Number

Stockholm, Sverige

Uppsala, Sweden

In only 4 years we became the store at Team Sportia that had the highest turnover (Uppsala) with 41 million. Gävle are right now the most profitable store at Team Sportia. Success factors:1. Specific and clear goals2. Distinct expectations and strategies communicated to the employees 3. Coaching the staff at regular basis and build a great sale organisation 4. Focusing on creating relations to our customers5. Groundbreaking approach in the sports industry where we had… Show more In only 4 years we became the store at Team Sportia that had the highest turnover (Uppsala) with 41 million. Gävle are right now the most profitable store at Team Sportia. Success factors:1. Specific and clear goals2. Distinct expectations and strategies communicated to the employees 3. Coaching the staff at regular basis and build a great sale organisation 4. Focusing on creating relations to our customers5. Groundbreaking approach in the sports industry where we had education, group cycling andinspiring lectures for our customers6. Not afraid of doing the “dirty job” as a good raw model in a high pace and with strong internal driveAt present I am coaching the store managers in Gävle and Uppsala on weekly basis Show less

Responsible for the global launch of our newest product. Appreciated due to my “can do attitude” and strategic accomplishment.

Responsible for the product and market aspect when we are developing the next generation of product in our portfolio. Appreciated skills are my high energy, good analytical ability and initiative

Responsible for our business in 5 county councils. With great energy, excellent sale skills and high visiting frequency I have increased the sales 16-83 % in one year. Appointed to this year's "PSS-salesman" in Sweden 2017, regardless of industry from the company Miller Heiman Group, which are responsible for the sales technology PSS (Professional Selling Skills). The called me a Salesman in world-class! I was the only one in my team who exceeded a tough budget year 2020. 7 % plus.

I was headhunted to this position by the Key Account Director; Mikael Svärd. Qualities appreciated was my comprehensive view and my understanding for the business and the business relations. I was responsible for recommendations and the purchasing of Nexium in 6 county councils in Sweden. Key target group were Formula committees and key opinion leaders. Became the GI KAM representative in the Market Communication Process (together with TA). Chosen because of my good knowledge of Nexium… Show more I was headhunted to this position by the Key Account Director; Mikael Svärd. Qualities appreciated was my comprehensive view and my understanding for the business and the business relations. I was responsible for recommendations and the purchasing of Nexium in 6 county councils in Sweden. Key target group were Formula committees and key opinion leaders. Became the GI KAM representative in the Market Communication Process (together with TA). Chosen because of my good knowledge of Nexium and the therapeutic area. Three other important qualities were that I have a sensitive ear for my colleagues demand for tools, I am creative and my understanding for the business. Came in to a group which aim was to find a business offer to the formula committees. I find a solution that made the offer simpler and more understandable. Due to a reorganisation I had the possibility to choose between starting with a new terapeutic area or continue with the gastrointestinal field. Since there was a challenge to build up the strategy for market access in psychiatry in AstraZeneca Sweden I took this opportunity. I succeded in getting our drug, in 2 different care programs (Skåne and Västa Götaland), as a strategy to help patients. Show less

Launched Nexium at the 14 of august 2000. (The first launching in the world). Responsible for sales of Nexium® in the county of Skåne (A market worth approximately 100 000 000 SEK)Helping the TA to evaluate and finalize an interactive education called ”Magstrakt”During Q3 2000-Q2 2002 initiating and carrying through a lot of local educations for specialists and GPs. Participating in two sales educations. Body language & Rhetoric by AstraZeneca High school.

Göteborg

Seasonal job were I had different positions. Looked in to that the personnel was listen to which resulted in better working environment and better comfort and well-being. In the end the employees delivered a better service to our visiting guests. Project leader with the responsibility to educate all the 250 on the permanent staff in service.Responsible to sort out, interview and administer 3000 application papers. Interview and recruit staff to seasonal employment.