Fredrik Cederborg Email & Phone Number

Stockholm County, Sweden

Stockholm, Sverige

Working with a cross-functional team with the goal of maximising product value, business impact and alignment with company strategy and vision.Focusing on creating and maintaining a collaborative team environment, sense of collective ownership and a high grade of autonomy.- Managing the roadmap and backlog for the team. - Setting product goals - Collaborating with stakeholders to create product ideas and concepts.- Maintaining continuous feedback loops with stakeholders, customers and users to refine the product continously.- Analyzing the impact of new features on user satisfaction and business objectives.

Stockholm, Stockholm County, Sweden

Product Owner working with a cross-functional team.- Managing the roadmap and backlog for the team. - Collaborating with stakeholders to create product ideas and concepts.- Maintaining continuous feedback loops with stakeholders, customers and users to refine the product continously.

Stockholm, Sweden

- Led the development of the new cloud-based IT system for golf clubs across Sweden, replacing legacy systems with a modern, scalable solution.- Directed a team of external developers, fostering a collaborative environment to drive innovation and efficiency using agile methodologies.- Conducted comprehensive user interviews and interaction with focus groups ensuring the new system accurately reflected the needs and workflows of golf clubs.- Leveraged educational workshops to increase user competency and confidence.- Acted as the primary liaison between the project team and golf club stakeholders. Cultivated strong relationships through regular updates, presentations, and open forums, ensuring transparency and building trust.- As the public face of the new Golf IT (GIT) system, delivered presentations at national golf club assemblies, highlighting features, benefits, and strategic value.

Stockholm, Sweden

As the Product Manager and Founder at Bookingbird AB, I spearheaded the creation of an innovative online booking system for appointments and event registrations. I led a dedicated team through the development, testing, and delivery phases, ensuring a seamless and user-friendly experience for our customers.

Stockholm, Sverige

Co-founded Goto Golf Tours together with Grand Travel AB.Challenging the established tour operators on the golf market. We created group travel packages for golf clubs and PGA professionals.

Stockholm, Sweden

Golf travel packages targeting mainly golf clubs and club pros organising leisure group travel and golf academies.I created and managed website & booking system and managed customer support.

Norr Mälarstrand 82

Marketed, sold, and built websites for small businesses. Worked on implementing a complete and partially automated business process to generate recurring revenue. The process included finding suitable customers, positioning ourselves, optimizing the offer, an automated email funnel, building a standardized delivery process, a follow-up process, and a plan for ongoing maintenance. During this time, I learned a great deal about digital marketing, sales, recurring revenue business models, and how to build a digital business.

Dihm Business Communication, Public Relations, Market Communications, Internal Communication

Intermediate Certificate, Nlp (Neuro Linguistic Programming) And Interdisciplinary Meta Communication

In total, 7 weeks of intense training camps. Utilizing experiential learning to integrate the skills and achieve real competence.