Fred Roed is the founder and CEO of Heavy Chef, a learning community for entrepreneurs. Heavy Chef offers short courses ('recipes') and learning programmes for entrepreneurs. Heavy Chef delivers 1,000s of learning videos via an entrepreneur platform (heavychef.com) and entrepreneur programmes around South Africa. Previously Fred Roed was CEO of digital agency World Wide Creative, with clients such as Hyundai, Jaguar / Land Rover, City of Cape Town, Independent Media, Rand Merchant Bank, Vodafone, Virgin Mobile and The Foschini Group. Fred and co-founder Mike Perk sold the business to The Saratoga Group. Between 2012 and 2016, Fred was Head of Agencies at the IAB SA (Interactive Advertising Bureau SA) and was awarded “Best Individual Contribution to the South African Digital Industry” in the 2015 Bookmark Awards held at the Turbine Hall in Johannesburg. Fast Company Magazine named Fred as one of The Top 100 Creative People In Business. Fred is also pretty sure he saw Elvis once, at the Pick n’ Pay in Tableview.
Listed skills include Digital Strategy, Web Marketing, Social Media, Digital Marketing, and 45 others.