Freddy T. Email & Phone Number

San Francisco, California, US

San Francisco, California, US

• Design lead for Asana Goals 🥅General responsibilities: Designing stuff · Planning & conducting user research · Roadmap planning with cross-functional partners · Design approver for goals-related designs undertaken by.
• Designed and launched 'Team sharing' for goals: a feature that enables our users to share a goal and set permissions for entire teams, rather than adding tens or hundreds of people piecemeal. +10% to our primary health.
• Partnered with PM to co-lead foundational UX research on ‘goals champions’ (i.e a person or team at organizations responsible for establishing the goals methodology (e.g. OKRs) and process for setting and tracking.
• Designed and launch a way to templatize goals and categorize them into objectives and key results — our first dedicated OKR solution
• Redesigned goal progress to increase it's capabilities and clarity in how we calculate and communicate progress to users
• 0-1 design of an interactive tree view that enables executives, team leads, and project managers to diagnose what's hindering the progress of their most strategic initiatives and action on it

Miami, Florida, US

• 1st fulltime design IC hire at a series B co-living rentals startup ($600M series C raised Aug 2021)--Homeowner experience
• Stood up our 'homeowner portal': our first web-based dashboard for our homeowner partners to provide updates on their home's occupancy levels, monthly rental payments, and home's marketing performance on our platform
• Designed the end-to-end top-of-funnel flow for homeowners to learn about bungalow's offering (i.e. landing page), get a rental estimate, and begin a marketing trial to test renter demand for their home on our.
• Led an effort to conduct foundational UX research on groups of friends living together to inform our product development for our newest renter product (as of Jan 2021): 'Groups'
• Designed our core application flow for groups to provide a smooth experience for a group of people (e.g. families, a collection of friends) to apply for a Bungalow home together

San Francisco, California, US

• Design lead on Uber Eats's promotion features, and sharing & referral features.
• Overhauled our promotions framework to support an exponentially increasing number of promotion combinations – while simultaneously shortening engineering cycles for promotions-related features by up to 90%
• Created a restaurant rewards program, providing our restaurant partners with a scalable way to thank their most loyal uber eats customers. Presented the feature at company all hands following a successful launch that.
• Worked closely with PM and data science to automate the award of promotions, and increase redemption rate and basket sizes for first-time users
• Redesigned our referrals experience to increase conversion rate on first-time orders and enable our data teams to get analytics & tracking across our full referral funnel, unlocking our team's ability to further.

San Francisco, California, US

• Expanded our framework for offering, communicating, and guiding users through redeeming promotions with Uber Eats
• Increased Uber's cross-sell through a 2-week sprint to add a webview-based Uber Eats ordering experience inside of the Uber rides app. Effort involved product partners across Uber's Rides and Eats businesslines, and.
• UX redesign of a web-based analytics dashboard that's used by our restaurant partners to understand their business's financial and operating performance with eats

Westlake, Texas, US

• Managed project timelines, deliverables, and information flow between due diligence team members ranging from peers to senior VPs to uncover acquisition-related risks
• Supported executive leadership and other internal business units in conducting competitive and market research, sourcing potential partnering opportunities, and contract negotiationsNote: specific project work covered.

Westlake, Texas, US

• Financially modeled various strategic maneuvers to inform executive decision making on acquisitions, divestitures, pricing moves, etc.
• Distilled insights from analyses and disparate data sources for presentation to senior and executive leadership Note: specific project work covered by confidentiality agreement

New York City, New York, US

• Worked in small teams to advise clients in the Aerospace, Defense, and Government Services sectors on company and asset sales, acquisitions, and capital raisings
• Built discounted cash flow, accretion-dilution, and leveraged buyout financial models, and ran comparables analyses to support pitches to prospective clients and justify valuation expectations
• Collaborated with clients’ executive leadership and operational teams to generate financial forecasts, company and industry overviews, sales process marketing materials, and due diligence materialsNote: Specific.

US

Market Intelligence Research @ Legg Mason Capital Management

B.S. Finance, B.A. Economics

Education record

Education record