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Senior Marketing & Business Development Executive with 25+ years of progressive experience developing and implementing strategic Marketing & Sales Programs. Extensive experience in building market share, capturing new revenue streams, expanding digital distribution, developing exceptional client relationships while leading highly successful sales teams. Extensive negotiations experience. Skilled in Market Planning, Business Development and Team Leadership. Innovative, creative, pro-active, unflappable and determined. Able to excel autonomously, or as part of a collaborative team. Exceeded client and company expectations consistently.Specialties: MARKETINGStrategic PartnershipsProduct MarketingIntegrated Direct Marketing CampaignsOnline MarketingCampaign ROI AnalysisMarket Research and AnalysisSALES & BUSINESS DEVELOPMENTContract NegotiationSales ManagementClient Relationship ManagementLocal/remote Team-building and LeadershipSpecial Event MktgEmployee Incentive ProgramsGENERAL BUSINESSP & L ManagementBusiness Development StrategistLeadership & Team DevelopmentFinancial Analysis/Budgeting(310) 463-9587fredwallace77@gmail.com
Marketing And Business Development Advisor
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Principal, Wallace ConsultingMarketing And Business Development Advisor 2011 - PresentProvides Marketing, Sales and Business Development advisory services. Expertise includes developing business strategy, organization structure, talent assessment, compensation, training/development, and coaching. Current or past clients include Gerson Lehrman Group and Unified Energy.
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Senior Project AdvisorAspiranet Jan 2015 - Jul 2018Greater Los Angeles AreaProviding marketing, communications and fund development services to support ASPIRAnet's new Transitional Housing Program in Los Angeles County providing assistance to former Foster Youth as they transition to personal independence. Forged strategic partnerships with ASHLEY HomeStore, Mathis Brothers and Sit N Sleep to support the furnishing of new apartments for transitioning foster youth. -
Encore FellowAspiranet Aug 2013 - Dec 2014Greater Los Angeles AreaReporting directly to the CEO, providing services in a multi-faceted capacity to support ASPIRAnet's (California non-profit organization providing Children & Family services) objective of increasing its expertise and effectiveness in Marketing and Fund Development.
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Sr. Director, Affiliate Sales And MarketingHome Box Office 1997 - 2011Directed the sales and marketing of HBO Inc. products (HBO, Cinemax) representing $170M in annual revenues for key distributors Time Warner Cable and Cox Communications (start-up, new build, classic, and mature) in highly competitive markets. Led a nine person team within a client service, field marketing, and consultative selling framework to add and retain pay and basic subscribers. Expert in collaborating with clients in strategy creation and formulation of integrated marketing campaigns, tactical deployment and field execution. Keen expertise in various disciplines of direct marketing including: direct mail, DRTV, radio/print, telemarketing, online, direct sales and employee incentives. Responsible for hiring, development and management of team. Negotiated spending and optimization of $1.5M annual marketing co-op budget; conducted back-end sales analysis to maximize ROI. -
Account Manager, Affiliate Sales And MarketingHbo 1987 - 1997Managed sales and marketing of HBO, Inc. products in the Los Angeles DMA. Formulated and executed marketing plan launch of Cinemax within Century Cable systems in Los Angeles resulting in over 17,000 new Cinemax units following launch Campaign tactics. Created HBO Apartment marketing program for several LA based distributors increasing HBO's MDU penetration.
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Western Region Marketing Manager, Hbo MarketingHbo 1985 - 1987Provided marketing support, counsel and advocacy to eighteen field sales executives in Los Angeles and San Francisco offices, participating in key affiliate meetings in the Western Region. Secured funding for several market test initiatives to enhance HBO's marketing prowess. Developed methodology to review and evaluate profitability of DMA Campaign activity to increase HBO's marketing effectiveness.
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Account ExecutiveHome Box Office 1983 - 1985Managed sales and marketing of HBO, Inc. products in Southwest US including San Diego, Arizona and Las Vegas. Negotiated contract and launched HBO services in Guam. Developed and implemented marketing plan resulting in 6,000 HBO units post launch.
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Senior Account ExecutiveWrg Advertising 1980 - 1983New York CityAccount Assignments: Alka-Seltzer, Century 21 Real Estate
Fred Wallace Skills
Fred Wallace Education Details
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Marketing -
Economics
Frequently Asked Questions about Fred Wallace
What company does Fred Wallace work for?
Fred Wallace works for Marketing And Business Development Advisor
What is Fred Wallace's role at the current company?
Fred Wallace's current role is President and Programming Chair AAII Los Angeles, Marketing and Business Development Advisor.
What is Fred Wallace's email address?
Fred Wallace's email address is fr****@****msn.com
What is Fred Wallace's direct phone number?
Fred Wallace's direct phone number is +131046*****
What schools did Fred Wallace attend?
Fred Wallace attended Ucla Anderson School Of Management, University Of California, Los Angeles.
What are some of Fred Wallace's interests?
Fred Wallace has interest in Social Services, Children, Economic Empowerment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Fred Wallace known for?
Fred Wallace has skills like Contract Negotiations, Team Leadership, Formal Presentations, Public Speaking, Special Event, Deal Structuring, Sales Management, Market Planning, Direct Marketing, Market Analysis, Client Relationship Building, Account Management.
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3cox.net, bactes.com, sharecare.com1 (800) 5XXXXXXX
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Fred Wallace
Master Of Business Administration - Mba At Elon University - Martha And Spencer Love School Of BusinessElon, Nc2yahoo.com, duke.edu -
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