Sr. Director, Affiliate Sales And Marketing
Directed the sales and marketing of HBO Inc. products (HBO, Cinemax) representing $170M in annual revenues for key distributors Time Warner Cable and Cox Communications (start-up, new build, classic, and mature) in highly competitive markets. Led a nine person team within a client service, field marketing, and consultative selling framework to add and retain pay and basic subscribers. Expert in collaborating with clients in strategy creation and formulation of integrated marketing campaigns, tactical deployment and field execution. Keen expertise in various disciplines of direct marketing including: direct mail, DRTV, radio/print, telemarketing, online, direct sales and employee incentives. Responsible for hiring, development and management of team. Negotiated spending and optimization of $1.5M annual marketing co-op budget; conducted back-end sales analysis to maximize ROI.