Senior Marketing & Business Development Executive with 25+ years of progressive experience developing and implementing strategic Marketing & Sales Programs. Extensive experience in building market share, capturing new revenue streams, expanding digital distribution, developing exceptional client relationships while leading highly successful sales teams. Extensive negotiations experience. Skilled in Market Planning, Business Development and Team Leadership. Innovative, creative, pro-active, unflappable and determined. Able to excel autonomously, or as part of a collaborative team. Exceeded client and company expectations consistently.Specialties: MARKETINGStrategic PartnershipsProduct MarketingIntegrated Direct Marketing CampaignsOnline MarketingCampaign ROI AnalysisMarket Research and AnalysisSALES & BUSINESS DEVELOPMENTContract NegotiationSales ManagementClient Relationship ManagementLocal/remote Team-building and LeadershipSpecial Event MktgEmployee Incentive ProgramsGENERAL BUSINESSP & L ManagementBusiness Development StrategistLeadership & Team DevelopmentFinancial Analysis/Budgeting(310) 463-9587fredwallace77@gmail.com
Listed skills include Contract Negotiations, Team Leadership, Formal Presentations, Public Speaking, and 45 others.