Fredy Jackson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Collaborated with cross-functional teams to create and rebrand marketing materials for print and digital campaigns, resulting in a significant increase in brand recognition and engagement.• Developed a new visual branding identity for COLTS (Athletics and Recreation Team), ensuring consistency across various platforms.• Designed visually captivating print and digital assets, contributing to a 30% surge in viewership and a 45% boost in fan engagement.• Executed campaigns and marketing assets like social media graphics, brochures, and website landing pages, yielding a 30% upswing in social engagement and doubling social followers.

Manitoba, Canada

• Developed a comprehensive design system by evaluating and auditing the product and leveraging user feedback that improved usability of the product and increased developer workflows by 50%.• Played a pivotal role in enhancing the overall user experience and visual consistency of the Operation Assistant product and website within a timeframe of 2 months, which helped the company prepare for Series A funding.• Implemented user-centric methodology by incorporating user research, ideation, wireframing, prototyping, and user testing, resulting in a 60% reduction in user errors and a 50% improvement in the overall user experience of the product.• Assisted with the design and maintenance of websites to ensure an appealing and user-friendly experience. Created web graphics and visuals to enhance online content and drive engagement.• Led creative initiatives within an agile framework by collaborating closely with a team of user researchers, product managers, and engineers to design solutions for users by applying user-centric design principles, which resulted in a 70% increase in overall user satisfaction.

Bengaluru, Karnataka, India

• Led dynamic collaboration with brand marketing, category teams (Flight & Hotel), agencies, and content designers, crafting design assets for diverse digital and print applications.• Designed digital and print visual designs for multi-channel promotional campaigns, including building web landing pages, CRM marketing, design templates, email campaigns, and advertisements, resulting in a 30% increase in click-through rates and a 40% boost in brand recognition.• Conceptualized, ideated, and executed the largest sales campaign in the country, known as Big Billion Days. As part of the team, I was responsible for overseeing the campaign photoshoot and ensuring that the overall look and feel aligned with the brand's values and resonated with the market. The campaign was a huge success, resulting in a significant boost to travel businesses and exceeding our sales targets, generating substantial revenue.• Elevated brand recognition by 40%, and we moved Cleartrip from No.4 to No.2 OTA in the country.

Bengaluru, Karnataka, India

• Designed and implemented high-fidelity mockups for Cleartrip and Flipkart travel apps and websites that served as a blueprint for the development team, leading to a 40% increase in product user experience and a 20% increase in conversion rates.• Collaborated with cross-functional teams like business partners, brand marketing managers, and product managers to create compelling marketing strategies and design assets, resulting in a 40% increase in app downloads and a 60% increase in conversion rates.• Collaborated with the demand planning, category, and product teams to create a merchandising structure for the app within two months.• Recognized and promoted within 8 months for exceptional performance.

Bengaluru, Karnataka, India

• Managed a team of 3–4 designers while cross-functionally collaborating with teams of copywriters, account services, project managers, and production designers • Conceptualized and designed new branding, corporate identities, and brand books for numerous MNC clients.• Maintained frequent communication with the clients, to present creative concept decks, review feedback, and discuss new creative briefs.• Won new client business by persuasively pitching concepts and creative design ideas to clients, which led to a 50% increase in company valuations within 6 months.

Bengaluru Area, India

• Developed strategic partnerships with internal and external teams to launch impactful print and digital campaigns for renowned clients such as Titan, Fastrack, US Polo, Freshworks, Lenskart, and MRF• Collaborated with creative directors of art and copy to conceptualize design and execute marketing campaigns and ensure seamless communication and presentation of creative ideas and concepts to C-level stakeholders.• Leveraged consumer insights and market trends to optimize campaign messaging, generating significant brand revenue growth.• Executed creative objectives into strategic actions, surpassing client expectations and targets.• Conceptualized and executed designs from a blank canvas state.

Ernakulam, Kerala, India

- Designed digital creatives for clients like Radico, L&T, Asianet.- Worked on developing and conceptualizing marketing strategies and campaigns.

Post-Graduate Diploma, Interactive Design And Management, 4.3

Bachelor Of Science - Bs, Design And Visual Communications, General

High School, Computer Science