Marketing communication consulting for national clientele. Business writing, graphic design and illustration. Developed corporate identity systems, marketing collateral, web and mobile imagery, signage, print advertising and digital campaigns.Key Achievements:⦁ Developed brand strategy, marketing collateral, web/mobile imagery, signage and print advertising. ⦁ Directed project management functions from inception through completion.⦁ Generated concept-to-distribution marketing systems for clients to meet their outreach objectives.⦁ Coordinated a balance between executing ongoing projects and pursuing new business.⦁ Marketing consultant for several large private and public sector organizations, including Shell/Pennzoil/Quaker State, Hewlett Packard, the Office of Harris County Judge, and the Galveston Daily News.

Provided leadership and direction to all aspects of strategic marketing services within a statewide professional organization dedicated to promoting and enhancing the value of the CPA profession. Led, motivated and coached team members in performing at optimal levels. Oversaw all aspects of copy writing, web development, social media strategy and video production. Spearheaded project management initiatives and ensured completion within allotted time frames. Established regular individual meetings with marketing staff for career development and brainstorming. Introduced concept of active listening as an association-wide training curriculum.Key Achievements⦁ Researched, priced and introduced marketing automation service to handle CRM and email marketing.⦁ Implemented a social media strategy that promoted organizational events, which encompassed posting and live broadcasting via mobile devices.⦁ Pioneered the launch of the digital marketing/communications methodology. ⦁ Instituted persona-based outreach tactics to eliminate email blasting by targeting messages more effectively and measuring with data based analytics. ⦁ Collaborated with the IT group to design request system for marketing projects using SharePoint.

Supervised and trained the team. Charged with accountability for creating formal marketing and campaign plans, goals, target markets, audiences, messaging, value propositions and campaign assets. Appointed as the Lead Corporate Strategist responsible for partnering with executive management to define tactical direction and drive forward organic growth and organizational development initiatives. Augmented corporate processes for delivering strategic sales presentations to existing and prospective clients. Directed presentation and case development teams in acquiring new business and retaining clients. Played a key role in increasing production efficiencies. Ensured budget adherence.Key Achievements:⦁ Secured $700M in new assets under management in last year with the company. ⦁ Achieved 95% existing client retention by delivering superior level of service.⦁ Charged with responsibility for marketing strategy development and material production initiatives. ⦁ Performed market research and financial analysis to support sales team in driving revenue growth.⦁ Consistently reduced production expenses and improved on-time delivery of materials to clients via email and mobile media.

Established consistent strategic planning process for businesses & specific strategies, which strengthened individual brands & increased market penetration. Directed cross-functional creative team of 5 writers to generate content for marketing operations. Provided strategic advice presentations, speeches, videos & other thought leadership materials. Coached and mentored the team in performing at optimal levels.Key Achievements:⦁ Directed marketing communications including branding, public relations, advertising, business analytics papers, trade shows, seminars, events collateral materials, press releases and P.O.S. material.⦁ Authored communications for company programs, major initiatives, company culture, and communications to support and drive corporate change.⦁ Championed efforts to reorganize and re-energize editorial team to produce high-quality material that targeted the company’s business objectives with clear, concise and message-driven information.

Started technology company's marketing and communications function from the ground up, including establishment of PR, collateral, public events and advertising.