Fre F. Email & Phone Number

Santa Clara, California, Us

After 2 decades of innovation in the IT Service Management space, my personal life needed full-time attention. My (project) management skills helped achieve the goal of combining 2 families, building an addition to our house and making sure all kids got to the right place at the right time. With the kids in or close to college, I am excited to become part of the work force once again. I also took advantage of this time to obtain my US citizenship and start some new hobbies such as mountain biking and rock climbing.

Santa Barbara, California, Us

4me is a Software-as-a-Service solution focused on maximizing the value IT provides to the business and streamlining the communication between end-users and supporting departments such as Information Technology, Human Resources and Facility Management. Our vision and execution allowed us to acquire customers such as Danone and Deloitte. I was responsible for business development, customer acquisition and customer support in the Americas. After building the company out to a multi-million dollar business my personal circumstances changed and, since the company was at a point that it was perfectly able to continue operating and growing without me, it was time to take a break.

Houston, Texas, Us

Responsible for the strategy, roadmap, pricing and day-to-day product management operations for the BMC Remedy ITSM suite which had an annual revenue of $600M.I managed a team of product managers while still finding time to be the acting product manager for BMC Remedy ITSM's flagship product, Service Desk. Presenting at industry events and symposiums was part of my job as well.Exciting things were happening in our industry though and Software-as-a-Service was too interesting an opportunity to pass on even if BMC was not ready yet. This resulted in my departure and the founding of the next company, 4me.

Service Management Partners was founded to help customers with even the most complex IT operations design their ITSM processes and implement the supporting software successfully. Right from the start, Hewlett-Packard called on us when their marquee customers were struggling with IT Service Management.Once our consulting reputation was solidified we felt helping one customer at a time with process improvement was not scalable. By making the transition into a product company we packaged our knowledge and experience and build out a partner network to both sell and implement our solution. Our ITSM best practices were bundled in a process model that was accessible to anyone within a customer's organization at all times and contained instructions on how to work according to the ITSM processes using the supporting software. To allow customers to get up and running in a manner of months instead of years, our product included pre-configured databases of the leading ITSM software applications. This approach enabled us, together with our partner network, to help 100s of customers around the globe run successful ITSM practices. Our customers included organizations such as Lucent, Philip Morris, DHL and Swedish Medical Center.Our success led to the acquisition of our company by BMC Software.

Houston, Texas, Us

At Hewlett-Packard it was my responsibility to educate the entire HP Software organization, from sales and pre-sales to implementation and support in the newly acquired software which was rebranded to HP OpenView Service Desk. Standardization in the training material and the hands-on training environment was key to get this done across continents in a timely manner. I remember once stepping in to give one of those training sessions myself when an instructor did not show up, but most of my short time at HP was away from the field. Being a sought-after presenter at industry events such as ITSMF symposiums and HP OpenView World meant I still got to engage with customers and partners every so often. I missed the daily interaction though which led me to establish my own consulting firm.

At this Dutch ITSM Software company I was instrumental in expanding its partner and customer base to other countries in Europe. When I got the responsibility to set up the US operations, I was the SME that helped close deals with organizations such as AT&T, Union Carbide and UPS and made sure the software ended up supporting their ITSM processes. These successes ultimately led to the acquisition of Prolin by Hewlett-Packard.

Amsterdam, Noord-Holland, Nl

This role revolved around supporting the 5 ITSM process consultants who had just founded the company. I got to attend the ITIL training sessions that I organized for our customers which gave me the chance to become the youngest person to get her full ITIL certification.This company focused purely on the ITSM processes, not the supporting software. I however believe you cannot have a successful ITSM implementation unless you define the ITSM processes and configure the supporting software in parallel. I moved on when I got the opportunity at a software company to do just that.