Hi, I'm Freia. I'm an agency growth advisor with 16 years of experience in growing, scaling, and leading agencies. I support agency owners and senior leaders to remove current blockers and move their agency into the next stage of growth. A lot of agencies have mixed experiences with consultants staying 'too top-level'. I'm hands-on and support my clients through the delivery of actions and seeing changes through to the implementation of positive, embedded ways of operating.My business is called 'Be Reyt' which is a Yorkshire term for "It'll be alright" and encompasses my attitude to consultancy. I love getting under the skin of agencies and my biggest reward is to see agency owners and senior leaders regain a sense of clarity and calm, and confidence that their agency vision and efficiencies are back on track. Most of my work with agencies focuses on: • Agency strategy • Operations, processes, efficiencies • Structures, people, culture • Client management• Sales, scoping, pricing, and pitch Some of the outcomes you can expect are: • Clearly defined agency growth plans with ownership & accountability • Efficient operations & systems, leading to healthy profit margins • Clearly defined client processes, improved client retention & growth • Strong leadership & teams, with the right people in the right roles • Realistic scopes with profitable rates • Improved pitch close rates Previous to my role as a consultant, I worked agency-side for 12 years and was responsible for delivering the strategy and change programs for one of the most successful 150-strong digital marketing agencies in the UK. I worked with the Board and senior leadership team to translate the agency vision and targets into workable initiatives and implement changes across sales, marketing, people, operations, and client services. My work directly impacted EBITDA, client growth, pitch close rates, revenue, and staff satisfaction. Earlier in my career, I scaled a digital content and online PR department from 0-100 people. Over seven years, I diversified the offering various times, restructured teams, won pitches with some of the most recognisable brands, and shaped all operations to maintain healthy margins and happy teams. I'm a qualified Agile Change Manager with APMG International, a Mental Health First Aider, and experienced manager, and understand how to deliver change with a human-centric approach. I love to meet agency folk and listen to their experiences. I'm based in Leeds, but work with clients globally. Message me on freia@be-reyt.com for a chat.