Be Reyt

Be Reyt Agency Advisory is run by Freia Muehlenbein - come and connect with me here https://www.linkedin.com/in/freiamuehlenbein/ I'm an agency growth advisor with 16 years of experience in scaling and leading agencies. I help owners and senior leaders remove blockers and reach the next stage of growth. Unlike consultants who stay 'top-level,' I'm hands-on, guiding clients through action and implementation. My business, Be Reyt (Yorkshire for "It'll be alright"), reflects my consultancy approach. I love diving deep into agencies, and my biggest reward is seeing leaders regain clarity, confidence, and control over their vision and operations Before becoming a consultant, I spent 12 years agency-side, leading strategy and change programs for a top 150-person UK digital marketing agency. Working with the Board and senior leadership, I translated vision and targets into actionable initiatives across sales, marketing, people, operations, and client services. My work impacted EBITDA, client growth, pitch close rates, revenue, and staff satisfaction. Earlier, I scaled a digital content and PR department from 0-100 people, diversifying services, restructuring teams, winning major pitches, and optimizing operations. I'm an APMG-certified Agile Change Manager, a Mental Health First Aider, and an experienced people leader, focused on human-centric change. I regularly speak at industry conferences, podcasts, webinars, and panel discussions. I am very lucky to get invited as a contributor or speaker by the likes of Agency Hackers, WOW Company, Agency Collective, BIMA, BD Matters, and other experts supporting the agency community. I love connecting with agency professionals—message me at freia@be-reyt.com. I'm based in Leeds, and working with clients across the UK.