Frej Bergman Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Copenhagen Metropolitan Area

As the Head of Digital Insights at Norstat Group I played a pivotal role in the success of WebUX, a product focused on enhancing user experiences and elevating conversion rates. Leading a team of 6, I managed commercial operations and spearheaded product development, consistently surpassing KPIs over three years. Notably, my efforts contributed to the acquisition of Userneeds by Norstat Group in January 2022, where I actively participated in the merger process. Collaborating with multiple… Show more As the Head of Digital Insights at Norstat Group I played a pivotal role in the success of WebUX, a product focused on enhancing user experiences and elevating conversion rates. Leading a team of 6, I managed commercial operations and spearheaded product development, consistently surpassing KPIs over three years. Notably, my efforts contributed to the acquisition of Userneeds by Norstat Group in January 2022, where I actively participated in the merger process. Collaborating with multiple departments, I ensured a seamless integration into new systems and CRMs, and successfully launched the product in our expanded markets. Working directly under the CCO, I honed my strategic and operational skills while navigating the dynamic landscape of market research and data analytics. Show less

Copenhagen Area, Denmark

As the Commercial Operations Manager at Userneeds, my focus was on modernizing the entire commercial cycle into a data-driven format. I led the initiative to create innovative sales processes, implement performance metrics, and develop tools for both operations and sales teams, ensuring transparency and reporting at all levels without disrupting workflows. A key accomplishment was the restructuring of our Salesforce flow and reporting, where I played a central role in training and successfully… Show more As the Commercial Operations Manager at Userneeds, my focus was on modernizing the entire commercial cycle into a data-driven format. I led the initiative to create innovative sales processes, implement performance metrics, and develop tools for both operations and sales teams, ensuring transparency and reporting at all levels without disrupting workflows. A key accomplishment was the restructuring of our Salesforce flow and reporting, where I played a central role in training and successfully rolling out these enhancements. This experience sharpened my skills in optimizing operational efficiency and fostering a data-centric approach within the commercial domain. Show less

Copenhagen Area, Denmark

In my role as Key Account Manager for the Swedish market at Userneeds, I was entrusted with the growth and maintenance of a client portfolio focused on the WebUX product (same description as above). A significant achievement during my tenure was doubling the client list and delivering outstanding results. I successfully cultivated strong relationships with clients across diverse industries, including major E-commerce companies, government bodies, universities, municipal and regional… Show more In my role as Key Account Manager for the Swedish market at Userneeds, I was entrusted with the growth and maintenance of a client portfolio focused on the WebUX product (same description as above). A significant achievement during my tenure was doubling the client list and delivering outstanding results. I successfully cultivated strong relationships with clients across diverse industries, including major E-commerce companies, government bodies, universities, municipal and regional governments, non-profit organizations, and digital media companies. My responsibilities encompassed sales, project management, and the presentation of WebUX results. My success, rooted in a data-driven approach, led to my transition into the Commercial Operations role, where I played a pivotal part in implementing tools and processes for the entire organization. Show less

Copenhagen

At Bookatable by Michelin, I served as a Market Growth Consultant, focusing on expanding the market for their Copenhagen operations in the online restaurant reservation service sector. My responsibilities included developing both short and long-term strategies, setting targets for partnerships, and providing insights on optimizing customer service and service utilization. In this consultative role, I contributed to the company's growth by offering valuable guidance on market expansion and… Show more At Bookatable by Michelin, I served as a Market Growth Consultant, focusing on expanding the market for their Copenhagen operations in the online restaurant reservation service sector. My responsibilities included developing both short and long-term strategies, setting targets for partnerships, and providing insights on optimizing customer service and service utilization. In this consultative role, I contributed to the company's growth by offering valuable guidance on market expansion and operational efficiency. Show less

Sydney, Australia

During my tenure at Deliveroo, a UK-founded online food delivery company, I held the position of Senior Account Manager in Sydney. As a key member of the local Australian leadership team, I spearheaded the Account Management department and collaborated closely with enterprise-level clients to optimize growth and operational efficiency for all stakeholders. Leading the successful expansion into new geographical markets, I played a pivotal role in achieving a remarkable 15% - 25% month-on-month… Show more During my tenure at Deliveroo, a UK-founded online food delivery company, I held the position of Senior Account Manager in Sydney. As a key member of the local Australian leadership team, I spearheaded the Account Management department and collaborated closely with enterprise-level clients to optimize growth and operational efficiency for all stakeholders. Leading the successful expansion into new geographical markets, I played a pivotal role in achieving a remarkable 15% - 25% month-on-month revenue growth. My experience at Deliveroo during its "scrappy" startup phase provided invaluable insights into building and scaling an organization from the ground up. Show less

Sydney

As part of the launch team for Deliveroo in Australia, I served as an Account Manager, focusing on acquiring new clients and nurturing a growing portfolio across all of Sydney. During this pivotal role, I became deeply immersed in leveraging data and analytics to drive decision-making, contributing to weekly double-digit growth. Recognizing my effectiveness and commitment, I swiftly transitioned into a leadership role for the entire department.

Sydney

• Managing Operations for a 150 seat restaurant.• Managing a team of 15.• Building and training staff.• Developing marketing strategies through social channels.

Sydney, Australia

• Australia’s 3rd Largest hotel with 630 rooms.• Managing the reception team within the Front Office department.• Developing communication plans and strategies surrounding guest management during full hotel renovations.• Managing customer expectations.• Coordinating together with all hotel departments to maximize revenue and efficiencies in daily tasks

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden

Sweden

Programming & Web Development

Bachelor Of Arts, Hospitality Administration/Management