As a seasoned marketing and communications leader with over 20 years of experience, I specialize in blending data-driven strategies with the art of storytelling to drive meaningful connections between organizations and their audiences. My career has been dedicated to crafting compelling narratives that resonate with diverse stakeholders—whether that’s inspiring nonprofit communities, engaging corporate partners, or positioning innovative solutions in the healthcare and technology sectors.Throughout my career, I’ve led cross-functional teams in developing strategic marketing initiatives that elevate brand presence, enhance customer engagement, and drive organizational growth. From my current role as Vice President of Marketing at United Way of Massachusetts Bay, to previous leadership positions at Health Leads, InnoCentive, and IBM, I've consistently demonstrated the power of storytelling to simplify complex ideas, foster community engagement, and fuel social impact.Key areas of expertise include:Data-Driven Storytelling: Using analytics to craft narratives that not only engage but also inspire action and loyalty.Audience Segmentation & Journey Mapping: Leveraging data to tailor messaging, resulting in higher engagement rates and increased retention.Digital & Content Marketing: Creating and executing content strategies that resonate across digital channels—from social media to email campaigns, with measurable results.Brand Development & Messaging: Translating organizational values into clear, compelling messages that connect emotionally and drive action.I’m passionate about using both creative storytelling and robust data insights to engage, inform, and mobilize audiences, ultimately driving both social and business impact. Whether building brand loyalty, launching innovative products, or driving nonprofit missions forward, I believe the most powerful marketing comes from understanding both the numbers and the narrative.
Listed skills include Marketing Communications, Lead Generation, Marketing Strategy, Marketing, and 27 others.