Freya Perez Email & Phone Number

Stirling

Established and head up Digital function within SE, responsible for end to end design, development and deployment of user-centred digital services. Member of leadership team developing and managing transformation strategy. Playing leading role in high profile, complex multi-partner projects.

Stirling

Responsible for organisation's Digital First Strategy, customer and channel strategy, research & analytics, events & exhibtions and CRM. Lead customer-centric approach, driving use of customer insight in shaping product and service delivery and supporting marketing and communications functions.

Responsible for customer research and customer experience activity for Scottish Enterprise. Established a programme of tracking research, customer panel, and other research activity providing customer insight to drive policy, product and service development. Also developed segmentation model leading to significant improvements in targeting and reducing.

Held various marketing positions, ultimately responsible for Business Gateway Marketing across the whole Scottish Enterprise area. A fully integrated campaign covering above and below the line activity and customer research.

Member of management team at small not for profit organisation with overall responsibility for developing and implementing a new marketing strategy.

Development of marketing campaigns, execution of marketing materials from design to print; event management

Mba, Business

MBA

Postgraduate Diploma Design, Illustration And Graphic Design

BA Hons Design

Ba Hons, Design

Postgraduate Diploma in Design

Education record