Freya Wilcox Email & Phone Number

Farmingdale, New York, United States

New York, Ny

• Produced, managed and promoted professional blues-punk band in Brooklyn, NY• Managed merchandising, production, web development & digital strategy, accounting, budget, and booking

New York City Metropolitan Area

- Increased digital sales by 20% in the first year of strategic development and implementation- Oversaw, developed and optimized all efforts across digital platforms including social media, web development, customer service, content management, media planning, graphic design/branding, analytics, SEO and Ecomm among other responsibilities- Improved social media following and engagement drastically with between 100%-1,400% increases in sales from social platforms- Worked with wholesale and retail teams to support a 360 business model and increase total profits significantly across revenue streams

New York, United States

New York, Ny

• Worked with clients, creative & media planning teams to develop integrated content strategies, driving average monthly engagement increase of 309% across platforms, and a 178% increase in e-commerce revenue from Instagram • Developed copy for all social, web, e-commerce & email campaigns while managing social growth across 6 brands - optimizing customer service processes, working with clients to expand brand personas, and refining cross-channel user experience• Developed analytics reporting structure for all clients, including market research, competitor monitoring & qualitative performance tracking

New York, Ny

• Developed & executed digital strategy for both major initiatives and ongoing content strategy, working with developers, account managers and creative teams to craft a meaningful user experience, leading to the acquisition of over 18,000 followers• Strategized and project managed the development of brand assets including websites, apps, Tumblrs, videos, and creative to support brand initiatives and create attitudinal change amongst target consumers• Provided around the clock, on-the-ground social coverage for major brand initiatives, achieving many of the most successful activations to date, generating over 80k engagements and 2k new followers in a single Miami Art Week activation• Developed new business pitches, designing integrated cross-platform strategies to connect with consumers & strive for industry innovation• Led social content initiatives, hand-selecting highly influential artists & animators to produce exciting, platform-specific campaigns

New York, Ny

• Worked with musicians to gain press coverage amongst local, national and international publications in order to obtain market leverage and increased sales/consumer loyalty

New York, New York

• Worked with account teams to execute media campaigns and partnerships across multiple clients & platforms• Selected by VP to educate the digital team on optimization strategies based and market trends• Generated budget and KPI benchmarking processes, increasing budget surplus by 66% over 6 months • Consistently delivered all assigned projects on time and independently developed new analysis and optimization strategies for content team

New York, New York

• Worked with high profile tattoo artists to build optimized cross-platform strategies to increase visibility, refine branding and increase digital conversions

New York, New York

Ticketing systems management, admissions and box office for major concert events.

New York, New York

• Managed booking, publicity, community outreach and marketing • Wrote songs & wore leather pants.

New York, Ny

• Reviewed local and touring bands, creating search optimized content for the Fest of Music website and social channels• Served as go-to for publicists and management agencies, assigning stories and communicating with writers to ensure consistent editorial roster

Brooklyn, Ny

Wrote press releases and site content, managed contact & press lists and researched markets.

Queensland, Australia

• Worked to develop press materials, gain publicity, promote & produce events (corporate and charitable) and maintain coverage in industry and public media