Freya Wilcox Email & Phone Number

Farmingdale, New York, United States

New York, NY

• Produced, managed and promoted professional blues-punk band in Brooklyn, NY
• Managed merchandising, production, web development & digital strategy, accounting, budget, and booking

New York City Metropolitan Area

- Increased digital sales by 20% in the first year of strategic development and implementation- Oversaw, developed and optimized all efforts across digital platforms including social media, web development, customer service, content management, media planning, graphic design/branding, analytics, SEO and Ecomm among other responsibilities- Improved social.

New York, United States

New York, NY

• Worked with clients, creative & media planning teams to develop integrated content strategies, driving average monthly engagement increase of 309% across platforms, and a 178% increase in e-commerce revenue from.
• Developed copy for all social, web, e-commerce & email campaigns while managing social growth across 6 brands - optimizing customer service processes, working with clients to expand brand personas, and refining.
• Developed analytics reporting structure for all clients, including market research, competitor monitoring & qualitative performance tracking

New York, NY

• Developed & executed digital strategy for both major initiatives and ongoing content strategy, working with developers, account managers and creative teams to craft a meaningful user experience, leading to the.
• Strategized and project managed the development of brand assets including websites, apps, Tumblrs, videos, and creative to support brand initiatives and create attitudinal change amongst target consumers
• Provided around the clock, on-the-ground social coverage for major brand initiatives, achieving many of the most successful activations to date, generating over 80k engagements and 2k new followers in a single Miami.
• Developed new business pitches, designing integrated cross-platform strategies to connect with consumers & strive for industry innovation
• Led social content initiatives, hand-selecting highly influential artists & animators to produce exciting, platform-specific campaigns

New York, NY

• Worked with musicians to gain press coverage amongst local, national and international publications in order to obtain market leverage and increased sales/consumer loyalty

New York, New York

• Worked with account teams to execute media campaigns and partnerships across multiple clients & platforms
• Selected by VP to educate the digital team on optimization strategies based and market trends
• Generated budget and KPI benchmarking processes, increasing budget surplus by 66% over 6 months
• Consistently delivered all assigned projects on time and independently developed new analysis and optimization strategies for content team

New York, New York

• Worked with high profile tattoo artists to build optimized cross-platform strategies to increase visibility, refine branding and increase digital conversions

New York, New York

Ticketing systems management, admissions and box office for major concert events.

New York, New York

• Managed booking, publicity, community outreach and marketing
• Wrote songs & wore leather pants.

New York, NY

• Reviewed local and touring bands, creating search optimized content for the Fest of Music website and social channels
• Served as go-to for publicists and management agencies, assigning stories and communicating with writers to ensure consistent editorial roster

Brooklyn, NY

Wrote press releases and site content, managed contact & press lists and researched markets.

Queensland, Australia

• Worked to develop press materials, gain publicity, promote & produce events (corporate and charitable) and maintain coverage in industry and public media