Felicia Williams Email & Phone Number

Atlanta, GA, US

Atlanta Metropolitan Area

Atlanta Metropolitan Area

Atlanta Metropolitan Area

Greater Atlanta Area

• Served as a key member of account team, effectively managing the planning and execution of direct response marketing programs for several of the agencies largest B2C,B2B and non-profit accounts
• Progressively promoted as a result of my exemplary skill set and ability to supervise and mentor agency team of direct reports in Account Service as well as dedicated Media and Creative teams in supporting all client.
• Led client strategy based on data driven insights and in-depth analysis of current and past results
• Developed insightful creative and media briefs that provided actionable direction to internal teams
• Reviewed client campaign analysis, provide additional insight on key business trends, and crafted recommendations for campaign optimization and rollouts
• Determined project scoping, ensuring campaign delivery on schedule and on budget

Greater Atlanta Area

• Serve as the agency's management representative to the client, managing the agency’s day-to-day relationship with key client contacts
• Earn and maintain clients’ respect and confidence as a trusted adviser bringing value to their business through a strong commitment to success
• Effectively balance the dual expectations of both clients and the agency
• Coordinate the planning and execution of interactive and traditional direct marketing programs for specified clients in accordance with client’s objectives and budgets
• Consult with media, creative, account management and others when appropriate to develop strategic solutions to clients objectives
• Monitor day-to-day progress of campaigns to make sure that deadlines are met and to respond to team counterparts problems and questions

Greater Atlanta Area

• Coordinates the planning and execution of interactive and traditional direct marketing programs for specified clients in accordance with client’s objectives and budgets
• Consults with media, creative, account management and others when appropriate to develop strategic solutions to clients objectives
• Monitors day-to-day progress of campaigns to make sure that deadlines are met and to respond to team counterparts problems and questions
• Responsible for the quality of work produced by the agency to include not only account service but all staff departments
• Writes creative work plans for review by his/her supervisor and the Creative Director
• Performs analysis of client’s campaigns and crafts recommendations based on analysis

Atlanta, GA

Responsible for the successful implementation and profitable management of direct marketing programs.