Frieda Lee Email & Phone Number

Singapore

My mission is to stop the “leaky bucket” , amplify, and maximise customer lifetime value. If you have this problem, i want to help you. In rolling out campaigns for ecommerce, b2c & b2b leads generation digitally, we are tool and platform agnostic to deliver a suitable stack of martech for your needs. We are a service based marketing agency working with SMEs and enterprises, to plan & execute regional marketing plans & in-country campaigns, across Paid, Earned, Owned Media.

Singapore

Manage a group of 90-strong digital professionals, from when it was 20-strong when first joined. Industry outreach and education of associations.Drove market and product development strategies to continuously find strategic market-fit. Design business processes, developed in-house CRM system and sales force management tools. Responsible for resource planning and systems to support market growth, productivity yield and availability of systems, people an processes in a scalable… Show more Manage a group of 90-strong digital professionals, from when it was 20-strong when first joined. Industry outreach and education of associations.Drove market and product development strategies to continuously find strategic market-fit. Design business processes, developed in-house CRM system and sales force management tools. Responsible for resource planning and systems to support market growth, productivity yield and availability of systems, people an processes in a scalable manner. Over-hauling group roles, responsibilities, mitigating risk, and being the key agent of change. Show less

Shanghai City, China

Hunted, hired and groomed a team of 6 media personnel to manage a multi-million dollar advertising campaigns that vary across full integrated offline and online. Responsible for driving close to RMB$450 million worth of annual media expenditure, from start of company inception. Developed Media Buying & Selling systems and processes to manage the quick turnover and scale of the media operations within a small teamChief negotiator for annual or spot contracts with 80+ media vendors in China… Show more Hunted, hired and groomed a team of 6 media personnel to manage a multi-million dollar advertising campaigns that vary across full integrated offline and online. Responsible for driving close to RMB$450 million worth of annual media expenditure, from start of company inception. Developed Media Buying & Selling systems and processes to manage the quick turnover and scale of the media operations within a small teamChief negotiator for annual or spot contracts with 80+ media vendors in China across T1-T3 cities. Ensuring contractual coverage for rebates, cashflow, frame contractsCrisis management on ground, 48hr multiple-shift teams firefighting contamination PR event for a key client in Beijing, running interference with portal editors and videographers on their event coverage. Show less

Performance Based SEM (Google, Yahoo, Baidu, MSN Live), SEO, Analytics, Online Leads Generation, eMarketing. Churning out ROAS of 36:1. Developed Demand Media Portfolio Matrix. Worked with NA, EMEA, APAC, China, JP and KR stakeholders.

Masters, Mass Communication

Ba, Marketing & Economics

Activities and Societies: Representing UWA in Intervarsity Fencing Tournament in Uni-Syd. Rank 11th in Australia.