Backed with exposure and sound knowledge in visual merchandising, design, and marketing in the dynamic B2C and B2B arena, I took on a multi-brand role and manage the visual merchandising and design requirements of a portfolio of international sports and lifestyle brands, including Casio (G-Shock), Reebok, and Royal Sporting House. I am involved in conceptualization, adaption, project management, and production of ATL and BTL marketing collaterals, including print, digital content, OOH, POS materials, window displays, in-store product displays, extending to other co-overviews like planogram, store designs/ layouts, roadshow design, and events, in accordance to the guidelines and standards from brand principals. In addition, I participate in brand marketing strategy planning and work closely with the marketing, brand, and sales teams in ensuring that all launches/ campaigns are being executed on time with maximum visibility and impact.