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Driven by a passion for exceeding expectations, I believe in consistently delivering more than what is required. My career began with a strong foundation in both marketing and sales, as I recognized early on the intrinsic value of understanding the sales process to excel in marketing. Mastery of marketing automation, CRM systems, and ROI calculations has been central to my approach.With over 20 years of diverse experience across B2B, B2C, and B2G sectors, I have developed a comprehensive understanding of nearly every marketing channel and medium available. My adaptability has been key to navigating the ever-evolving landscape of technology, audience behavior, and market trends.I approach marketing with a results-driven mindset. While metrics like impressions are important, they don’t tell the full story—sales do. As marketers, it’s essential not only to execute strategies but also to measure their impact and justify their value.At the core, I am someone who embraces challenges, finds solutions, and delivers results. This version maintains your original message but refines it with a more professional tone and structure. It emphasizes your experience, skills, and results-oriented mindset while making it clear that you are committed to continuous learning and growth.
Bunting
View- Website:
- buntingmagnetics.com
- Employees:
- 6
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Global Director Of MarketingBuntingWichita, Ks, Us -
Global Director Of MarketingBunting 2024 - PresentNewton, Kansas, UsLeading the development and execution of global marketing strategies for Bunting Magnetics. This involves leveraging market insights, industry trends, and competitor analysis to grow the company into a market leader in magnets for B2B and B2C eCommerce. -
Brand Manager, Hustler TurfStanley Black & Decker, Inc. 2019 - 2023New Britain, Ct, UsFortune 500 world-leading manufacturer of industrial tools and outdoor power equipment.- Championed marketing strategy and execution for one of the largest manufactures of zero-turn lawn mowers in North America- Served as the Director of Marketing at Excel Industries before the company was acquired in 2022- Spearheaded national and regional advertising for Hustler Turf and BigDog Mower Co.- Executed national campaigns through radio, tv, social, email, digital ads, OTT, and more- Assisted 1,300+ authorized dealers through social, digital, point-of-purchase, and more- Redesigned three websites in first six months and optimized for conversions and tracking- Developed dashboard for calculating cost-per-lead for all Google and Facebook ad spends- Managed online influencers to promote products through TikTok, Instagram, and YouTube -
Director Of MarketingCivicplus 2015 - 2019Manhattan, Kansas, UsB2B and SaaS company that provides software solutions to local governments in the US, Canada, and Australia.- Oversaw corporate and product marketing- Reimagined the marketing department and overall strategy- Developed strategies for lead generation and account-based marketing- Introduced an inbound marketing approach and data-driven website techniques- Doubled lead generation in year two- Selected as one of eight to the company’s operational committee -
Director Of MarketingVortex Valves 2011 - 2015Salina, Kansas, UsGlobal manufacturer of slide gate valves, diverter valves, dustless loading spouts and iris valves.- Led domestic and international marketing with over 70 sales agents worldwide- Completed corporate rebrand in the first 16 months- Developed websites and literature in Spanish, Mandarin, German, French, and Italian- Launched three new product lines into new market segments- Generated 3D animated product videos to serve as a 24/7 sales tool- Created an iOS and Android app for sales agents to use across the world- Increased Google search visibility from 8% to 32%- Implemented monthly customer surveys to track buying experience and product satisfaction -
Director Of DevelopmentKansas State University Foundation 2005 - 2011Manhattan, Kansas, UsKansas State University's strategic partner for philanthropy that helps alumni and friends make a difference in the world through K‑State people and programs. - Started as a fundraiser for the College of Engineering- After a couple of years, transitioned to the Aerospace and Technology campus and continued to do fundraising and marketing -
Account ExecutiveMarketaide Services, Inc. 2003 - 2005Salina, Ks, UsRegional advertising agency creating marketing communications for outdoor, print, and online advertising, web development, SEO, hosting, and database management.- Interfaced with a mixture of B2B and B2C companies- Responsible for finding and signing new clients
Mark Friesen Skills
Mark Friesen Education Details
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Kansas State UniversityBusiness/Marketing
Frequently Asked Questions about Mark Friesen
What company does Mark Friesen work for?
Mark Friesen works for Bunting
What is Mark Friesen's role at the current company?
Mark Friesen's current role is Global Director of Marketing.
What is Mark Friesen's email address?
Mark Friesen's email address is ma****@****lii.com
What is Mark Friesen's direct phone number?
Mark Friesen's direct phone number is +178537*****
What schools did Mark Friesen attend?
Mark Friesen attended Kansas State University.
What skills is Mark Friesen known for?
Mark Friesen has skills like Marketing, Social Media Marketing, Social Media, Online Marketing, Marketing Strategy, Public Relations, Advertising, Email Marketing, Trade Shows, Marketing Communications, Brand Development, Direct Marketing.
Who are Mark Friesen's colleagues?
Mark Friesen's colleagues are Evelyn Moody, Jackie Mcmanus, Ryan Van Horn, Landon Carpenter, Jennifer Fiore, Alan Why, Bill Wesoly.
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