AeroLeads people directory · profile
Fritha Hookway Email & Phone Number
Chief Strategy Officer, EMEA
at
Initiative
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Strategy Officer, EMEA
Location
London, England, United Kingdom
Who is Fritha Hookway? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Fritha Hookway is listed as Chief Strategy Officer, EMEA at Initiative, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Fritha Hookway.
Fritha Hookway previously worked as Head of Strategy, Global at Initiative and Group Strategy Director at Initiative. Fritha Hookway holds Bachelor Of Design, Graphic Design from Auckland University Of Technology.
Company email context
Email format at Initiative
This section adds company-level context without repeating Fritha Hookway's masked contact details.
Initiative
Review company-level records connected to Fritha Hookway before choosing the right outreach path.
Profile bio
About Fritha Hookway
Fritha Hookway is a Chief Strategy Officer, EMEA at Initiative. Colleagues describe them as "I worked with Frith while she was leading the International Strategy Hub at Initiative in London and I was heading the regional function for MENA based in Dubai. Her role was a vital in connecting strategy teams and functions around the world, which became especially valuable on globally aligned pitches and projects. From our first conversation, Frith's personality and natural enthusiasm shone through - at any time of the day she was always up for a chat, ready to help, full of… Show more" and "Frith is easily one of the most sharp colleagues I've ever worked with. It's tough to find someone who so perfectly blends efficiency and creativity, and Frith makes it looks easy. In the year that we worked together (her at Topshop, me at Curalate), I was constantly amazed by her ability to streamline workflows for her team, while simultaneously keeping business KPIs & initiatives at the forefront. I would work with Frith again in a heartbeat. In fact, I'm envious of… Show more"
Current workplace
Fritha Hookway's current company
Company context helps verify the profile and gives searchers a useful next step.
13 roles
Fritha Hookway work experience
A career timeline built from the work history available for this profile.
Chief Strategy Officer, Emea
Current
Jan 2023 - Present
Head Of Strategy, Global
Global team lead responsible for developing all EMEA new business pitches, along with the campaign strategies for Nike EMEA, Amazon, Prime Video Europe, Carlsberg, LEGO, Harman, Deliveroo and Canada Goose
Feb 2021 - Jan 2023
Group Strategy Director
Group Strategy Director developing global campaign strategies for Amazon, Prime Video and LEGO. New business strategy lead across EMEA pitches.
Jan 2020 - Feb 2021
Head Of Strategy
Built and ran the Strategy department bridging operations between the Commercial and Creative teams. Reporting into the CEO, my role was split between executing brand strategy for clients across the US and EMEA, and developing Vidsy's own business strategy and corporate initiatives.
Apr 2019 - Jan 2020
Creative Strategist, La
In June 2018 I was relocated by Snapchat from London to Los Angeles to lead Creative Strategy for the global Time Warner Account ($100M Content Partner), Sony Pictures, Paramount Pictures, Fox, Disney, Orion and STARZ. As part of this remit I developed and launched the first ever ‘Snap Lab’; a data led creative workshop designed for early out campaign.
Jun 2018 - Mar 2019
Creative Strategist, London
I was recruited by Snapchat to support the growth and development of international markets from within the London Creative Strategy hub. Here I worked across all verticals with a more recent focus on Entertainment, Fashion and Retail at a global level.During my time in the London office I led innovative and world first product launches with a focus on AR.
Feb 2017 - May 2018
Marketing Academy Scholar
Selected as one of thirty recipients for a scholarship to The Marketing Academy. The Marketing Academy is an organisation designed to develop leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring coaching and experiential learning.
May 2016 - May 2017
Global Digital Marketing Manager
Built and managed the global digital marketing team leading Topshop’s editorial, social and paid media. Here I managed the planning, production and media budgets for all social content globally, including third parties and franchise partners.My team created award winning work including Best Social Media Campaign at the 2016 Drapers Digital Awards, The Drum.
Mar 2014 - Feb 2017
Senior Planner
Key highlights:Lead planner for Chorus’ ‘Gigatown’ campaign - winner of the Grand Prix at The New Zealand Marketing Awards 2014.Running the global Les Mills International account.Leading the brand re-launch for Number One Shoes. Strategic lead on the Orcon account for all above the line advertising campaigns. Other accounts I worked on in this role were.
May 2011 - Apr 2014
Social Media Strategist
Nov 2010 - May 2011
Editor
Editor for Concrete Playground; an online publication serving as a culture, gig and city guide for Auckland and Wellington. Here I recruited, trained and managed a team of 20+ writers.
Aug 2010 - Apr 2014
Account Executive
The Common Room
Jan 2009 - Nov 2011
1 education record
Fritha Hookway education
-
Auckland University Of Technology
FAQ
Frequently asked questions about Fritha Hookway
Quick answers generated from the profile data available on this page.
What company does Fritha Hookway work for?
Fritha Hookway works for Initiative.
What is Fritha Hookway's role at Initiative?
Fritha Hookway is listed as Chief Strategy Officer, EMEA at Initiative.
Where is Fritha Hookway based?
Fritha Hookway is based in London, England, United Kingdom while working with Initiative.
What companies has Fritha Hookway worked for?
Fritha Hookway has worked for Initiative, Vidsy, Snap Inc., The Marketing Academy, and Topshop Topman.
How can I contact Fritha Hookway?
You can use AeroLeads to view verified contact signals for Fritha Hookway at Initiative, including work email, phone, and LinkedIn data when available.
What schools did Fritha Hookway attend?
Fritha Hookway holds Bachelor Of Design, Graphic Design from Auckland University Of Technology.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial