Eddie Lai Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

• Solely responsible for the development and design of Baccarat brand and Pet House brand items across online medium, adhering to established brand guidelines and creative brief specifications.
• Working closely with the eCommerce managers of both brands.
• Design Weekly promotion campaign, creating eDMs, gifs, web banners, some video contents, social media assets for Facebook, Instagram and external agency for Baccarat and Pet House. In addition to branding, flyer.
• Design Weekly promotion campaign, creating eDMs, gifs, web banners, some video contents, social media assets for Facebook, Instagram and external agency for Baccarat and Pet House. In addition to branding, flyer.

Melbourne, Australia

• Experience in:
• Print and Press Advertisement
• Brochure, Catalogue and Leaflet Design
• Posters, Signage, Business Stationary
• Packaging Design
• Logo Design and Brand Identity

• Creating and designing EDMs for Catch Marketplace.
• Source images from image library and photo retouching.
• Working closely with internal clients for the Catch Marketplace to provide various different artworks formultiple pay clients

Melbourne, Australia

• Day to day responsibility are creating and designing press and EDMs and finished art ready for upload.
• Preparing grid for new catalogues and ensuring corporate style, template and branding is adhered to.
• Converting print catalogue to digital version.
• Source images from image library and photo retouching.

Melbourne, Australia

Melbourne, Australia

• Design Bulkheads for Ted’s Cameras’ new store in Chadstone Shopping Centre.
• Adapting current designs for Toyworld’s Christmas campaign. The print materials include cover poster, over wire poster and wobblers.

Melbourne, Australia

• Specialised in advertisement on all IGA supermarket community notice boards throughout Australia.
• Daily job responsible and develop an aesthetic new ad for all the clients.
• Client liaison to ensure ads meet objective and expectations.
• Liaise with printers and suppliers to make sure production are running smoothly.
• Design 120 ads per month and 7 ads per day, corporate stationery, design in-house marketing material.
• Monitor daily correspondence and manage electronic… Show more Specialised in advertisement on all IGA supermarket community notice boards throughout Australia.

Geraldton, Western Australia

• Solely responsible for designing the entire Coral Coast Happenings magazine’s layout and advertisements.
• Participated in daily design concepts for newspapers advertisements, posters, banners, in-house advertisements, brochures, branding and other ad-hoc jobs.
• My key responsibilities consist of new designs and concepts for both existing and potential clients.
• Branding and managing campaigns from briefing, concept, to pre-press.

Singapore

• Create campaigns for existing and new clients.
• Design corporate brochures, direct mailing, logos and in-house photography.
• Actively participating in TV commercials, art direction, packaging, branding and finished artwork for below-the-line campaigns.
• Clientele comprised Singapore Clean and Green campaign, Singapore Defence Science and Technology Agency (DSTA), Singapore Ministry of Environment (MOE), Singapore Health Group (SingHealth), Citigroup, American.
• Clientele comprised Singapore Clean and Green campaign, Singapore Defence Science and Technology Agency (DSTA), Singapore Ministry of Environment (MOE), Singapore Health Group (SingHealth), Citigroup, American.

Singapore

Joined as DTP (Desktop) Artist, promoted to Creative Designer then Senior Creative Designer; handling various major advertising campaigns, including Lorenzo, Carrier Air-Conditioners, Furniture Square, and etc.

Diploma, Marketing Communication

Bachelor’S Degree, Bachelor Of Arts In Advertising (Creative)

RMIT Student Union Committee Active participation in various team tasks in accomplishment of modules and graphics software-related.