Howard Fu
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Howard Fu Email & Phone Number

Marketing Director and CMO and CGO at LG Electronics
Location: Chaoyang District, Beijing, China 7 work roles 5 schools
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Current company
Role
Marketing Director and CMO and CGO
Location
Chaoyang District, Beijing, China
Company size

Who is Howard Fu? Overview

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Quick answer

Howard Fu is listed as Marketing Director and CMO and CGO at LG Electronics, a company with 61860 employees, based in Chaoyang District, Beijing, China. AeroLeads shows a matched LinkedIn profile for Howard Fu.

Howard Fu previously worked as Marketing Director / CMO / CGO at Lg Electronics and COO at Ecosystem. Howard Fu holds Master, Marketing & Advertisement from Communication University Of China.

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Email format at LG Electronics

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LG Electronics

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Profile bio

About Howard Fu

Pursuit of the Beauty on Business x Humanity x Technology to be a successful CMO/CGOBusiness Achievements: 1. Achieved the Improvement on Marketing 4.0 Management and Marketing Innovation for LGECH successfully including Marketing Concept Upgrade, Department Structure, Work Model Marketing Production, Innovation etc. 2. Achieved Internal Startup successfully to help the NEEQ enterprise updated from IT to DT level by the Enterprise Level Private DMP Innovation.3. Innovative Big Data Technology Application from Lab to Real Business to increase sale ROI, uses Wi-Fi Probe to collect offline data and mapping with online data to know more consumer image and improve sales efficiency for TOYOTA.4. Led Dodge Brand into China as 1st Dodge Marketing Manager, achieved Dodge Brand localization and a 12% saving on the annual budget has been achieved, yet all sales targets for 3 years had been met.5. “Super 996”to help Hyundai Brand Speedup in China.

Listed skills include Leadership, Artificial Neural Networks, Development, E Commerce, and 30 others.

Current workplace

Howard Fu's current company

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LG Electronics
Lg Electronics
Marketing Director and CMO and CGO
Beijing, China
Website
Employees
61860
AeroLeads page
7 roles

Howard Fu work experience

A career timeline built from the work history available for this profile.

Marketing Director / Cmo / Cgo

Current

Beijing City, China

May 2017 – Now: Achieved the Improvement on Marketing 4.0 Management and Marketing Innovation for LGE China successfully including Marketing Concept Upgrade, Department Structure, Work Model Marketing Production, Innovation etc. Marketing Director of Marketing Growth Dept. at LGE ChinaManagement Achievements:1. Mission Upgrade from “Product Function.

May 2017 - Present

Coo

Ecosystem

Beijing City, China

High Efficiency Operation on Enterprise Private DMP Product and Enterprise-level Data Exchange Platform, incl. Business Model Development and Innovation, Product Management and R&D; Business Development, Integration on big data supplier side and enterprise side. Platform ecosystem development, and rules setup. Industrial Relationship Buildup, Performance.

Jun 2016 - May 2017

Big Data & Mobile Marketing Ad

Beijing City, China

Responsibilities:1. Consultant & solution on mobile & big data (advertising programmatic buying, incl. ATD, DSP, DMP platform ) application for brand/client2. Consultant & strategy solution on consumer online and offline buying behavior 3. Business intelligence tools development of Mobile, Social, CRM for brand/client4. Innovation Mobile Marketing on.

Jan 2014 - Jun 2016

Strategy Director

Vml Im2.0 Interactive Group

Beijing

Brand served: Peugeot, Infiniti, Dell, Mondelez (Pepsi, Kraft), adidas, Philips, P&G, Casarte, Haier, Suning etc. Responsibilities:1. Marketing communication strategy development yearly, quarterly, product launch and sales push campaign, campaign pitch to ensure to reach any achievements2. Marketing strategy consulting and solution supplier based on deep.

Apr 2010 - Dec 2013

Marketing Manager

Chrysler Group (China) Sales Limited

Beijing

1. Marketing communication strategy development including yearly and monthly breakdown, new model launch, sales push campaign etc.2. Implementation of all marketing projects incl. communication concept defining, creative concept developing, communication tools integration, media planning on print, TVC, radio, OOH, interactive, special media etc.3..

May 2006 - Mar 2010

Account Director

Beijing Advertising Company

Beijing

Responsibilities:1. Consumer insights and competitor analysis, product positioning and strategy development for Hyundai brand and models.2. ATL implementation including creative concept develop, slogan refine, key visual and print, TVC, radio, OOH, interactive advertising production.3. Internal and external communication with related dept. to achieve each.

May 2002 - Apr 2006
Team & coworkers

Colleagues at LG Electronics

Other employees you can reach at lg.com. View company contacts for 61860 employees →

5 education records

Howard Fu education

Theoretical Physics & Mathematics

Wanmen University

Activities and Societies: Theoretical Physics & Mathematicslive courses incl. thermodynamics, statistic mechanics, electrodynamics.

Data Mining, Deep Learning

Chinahadoop.Cn

Activities and Societies: learned Big Data Analysis, Machine Learning, Neural Network related algorithm, frame, coding and application etc.

Bachelor, Food Science & Technology

practicing Logic thinking and finding out my intestines and future way on my career.

Mooc Certificate, Banking, Corporate, Finance, And Securities Law

Activities and Societies: Corporate FinanceCorporate Finance online education in spring semester 2017

FAQ

Frequently asked questions about Howard Fu

Quick answers generated from the profile data available on this page.

What company does Howard Fu work for?

Howard Fu works for LG Electronics.

What is Howard Fu's role at LG Electronics?

Howard Fu is listed as Marketing Director and CMO and CGO at LG Electronics.

Where is Howard Fu based?

Howard Fu is based in Chaoyang District, Beijing, China while working with LG Electronics.

What companies has Howard Fu worked for?

Howard Fu has worked for Lg Electronics, Ecosystem, 電衆数碼(北京)広告有限公司 / &C. Inc., Vml Im2.0 Interactive Group, and Chrysler Group (China) Sales Limited.

Who are Howard Fu's colleagues at LG Electronics?

Howard Fu's colleagues at LG Electronics include Ariel Lonzaga, Prasad M, 赵强凯, Lila Azhary, and Youjung Choi.

How can I contact Howard Fu?

You can use AeroLeads to view verified contact signals for Howard Fu at LG Electronics, including work email, phone, and LinkedIn data when available.

What schools did Howard Fu attend?

Howard Fu holds Master, Marketing & Advertisement from Communication University Of China.

What skills is Howard Fu known for?

Howard Fu is listed with skills including Leadership, Artificial Neural Networks, Development, E Commerce, Information Technology, Technology, All Stacks Marketing, and Planning.

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