Senior Brand Executive
CurrentStrategic Marketing• Formulate and implement marketing strategies, develop and promote short & long term marketing plan • Carry out marketing analyses, develop and implement effective brand plans • Build excellent brand image through proactive and strategic promotion, communication and public relations programs • Contact and support corporate programs to build brand in China and enhance corporate image • Monitor competitive activities and market trends in demand/supply and market price movement • Provided a market positioning concept with different cost/profit scenarios, including competitor analysis, pricing and discount structure and the resulting impact on resources and budget. Marketing Communication • Derive advertising strategy, media planning and promotion tactics to maximize media coverage and public relations. • Work and liaise with advertising agencies, promotion companies according to corporate CI standard and concepts to increase brand awareness and market share in China, and to work with market research companies for market research project. • Manage the overall brand advertising and promotion budget • Analyze business trends and consumer insights to deliver effective Marketing and PR campaigns • Design & run the sales promotion programs, marketing promotion event • Work closely with the Product Management Department in new product launch, organize the groundwork with external agency to develop the best communication strategy and the format of the launch campaign; • Initiated and managed internal marketing communication system, website, Intranet, newsletters Other Marketing Management work • Work closely with group marketing, and other departments in HQ to get/ provide information requested • Conduct regular customer visits/calls to understand customer needs and satisfaction level • Provide internal support to other departments
