UX and Product Design consultant for Digital Wealth, Financial Services and Tech, large and small.Providing UX Design and product leadership within digital transformation projects and accessibility (AODA) driven initiatives for banking and technology services clients.

Senior leadership team, Wealth Management, Digital Channels. Accountable for all digital strategy, digital client experience, and oversight of execution of BMO’s self-directed wealth platforms (InvestorLine & SmartFolio), and Digital Onboarding for BMO Nesbitt Burns and BMO InvestorLine. Oversight of digital team’s mandate supporting a technology spend of approx. $50 MM.Key successes- Launch of investment advisor-facing digital onboarding platform for Nesbitt Burns- Redesign of digital onboarding platform for InvestorLine Self-Directed clients (Launch Fall F18)- Info-security approval for Adobe Target, a first for use on secure sites at BMO- Redesign of SmartFolio onboarding funnel, leading to client conversion increase of 700 bps- Implementation of multi-factor authentication for InvestorLine clientsLeadership- Leading a team of Product Owners, Digital Product Managers and UAT Testers for digital wealth initiatives- UX oversight on large multi platform projects- Providing strategic counsel to senior bank leadership, and accountable for results reporting for Digital Channels to CEO of self-directed digital investing

Digital Customer Experience & Design for TD WebBroker Direct Investing Platform.The redesign of WebBroker was ranked #1 in Canada and 3rd overall in The Globe and Mail’s 17th annual online broker ranking.

Digital and Print design.

Senior Lead, head of Creative Services for Edelman Toronto, serving 130 account staff across digital, consumer marketing, health, corporate & public affairs and technology practices. Also supporting offices across the Edelman network globally.Some notable work included a comprehensive website audit and design recommendation documentation for Manulife Financial, and a social, alternate-reality game and e-reader device launch for Kobo. Other clients include Johnson & Johnson, AMD, Unilever and Kraft.

Designed BlackBerry's first presence on Facebook. Led the design team that transitioned 40+ fan pages during Facebook's first major design overhaul.Other notable projects include MyBlackBerry, a support community developed for BlackBerry; and Autism Speaks Puzzle Builder, a crowd sourced funding website created to raise money for Autism research.Working closely with Syncapse’s global offices and partners, I designed and led a variety of digital projects for clients such as Walmart, JP Morgan, AT&T and Diageo.- Creative studio management- Art direction- Partnered with information architects- Social content and applications- Website design- Infographics- YouTube channels

Designed game interfaces and logos for Bodog's music label, online casino and other gaming properties. Led the design of websites for artists such as the Wu-Tang Clan.- Game interface design- Logo development- Website design

Designed and developed print and online materials. Notably, designed a stamp for Canada Post, developed Kia Canada’s first website and created interactive digital installations for the ROM.- Identity development- Illustration- Annual reports- Interactive design and programming- Producing animations for CD-ROM presentations

Taught courses in digital illustration to third-year Illustration students, with a focus on applying their traditional illustration skills to Illustrator and Photoshop.