Felipe Uribe

Felipe Uribe Email and Phone Number

Senior Digital Analytics Specialist - AA New Zealand @ AA New Zealand
auckland, auckland, new zealand
Felipe Uribe's Location
Auckland, Auckland, New Zealand, New Zealand
Felipe Uribe's Contact Details

Felipe Uribe work email

Felipe Uribe personal email

About Felipe Uribe

Assertive and pragmatic with a comprehensive understanding of web technologies.A creative person who enjoys working in a cross-functional team environment with strong attention to detail. Capable of streamlining complex information down to fundamentals. Experienced working in an Agile environment. Local and international experience working with global clientsSummary of Skills & Attributes• Experienced working with Agile framework (Scrum, Kanban)• Project Management and implementation• Stakeholders relationships management • Project reporting to senior executive• Training and Facilitation• Coaching and mentoring of junior staffExperienced in:Excel (Advanced), Google Analytics, Google Tag Manager, Google Optimise, Hotjar, SQL, Data Studio, Big Query, Agile, HTML, CSS, Javascript

Felipe Uribe's Current Company Details
AA New Zealand

Aa New Zealand

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Senior Digital Analytics Specialist - AA New Zealand
auckland, auckland, new zealand
Website:
aa.co.nz
Employees:
481
Felipe Uribe Work Experience Details
  • Aa New Zealand
    Senior Digital Analytics Specialist
    Aa New Zealand Aug 2022 - Present
    Auckland, New Zealand
  • Aa New Zealand
    Digital Performance Specialist - Partner Insurance
    Aa New Zealand Jan 2021 - Oct 2022
    Auckland, New Zealand
    • Oversee the AA Partner Insurances web environments (including Life, Health, Travel, Pet and other insurance products), recommending and project managing enhancements or builds• Develop and manage a CRO framework across AA Partner Insurances websites and applications• Monitor and optimise user journeys, facilitating the best user experience and contributing to business growth• Report, analyse and draw insight to create change• Look for opportunities to connect the online and offline sales channels in order to best meet customer needs
  • Online Republic
    Business Analyst
    Online Republic May 2019 - Dec 2020
    Auckland, New Zealand
    Business Analyst role focused on Increasing revenue capture through UX / UI, and Search engine optimization (SEO) / Search engine marketing (SEM). Core member of a cross-functional Agile team focused on Conversion Rate Optimisation (CRO) of the airportrentals.com website achieving improvements of over 30% increase of Conversion Rate on Mobile.• Reporting to senior management on progress of CRO via fortnightly sprint reviews • Creating custom reports in Data Studio to track key metrics• Creating and executing A/B Tests• Finding and acting on insights found on Google Analytics• Testing site improvements before releasing• Optimizing page speed across funnel• Developing a dashboard to capture agent performance insight• Ensuring site speed is optimized for best user conversion• Audit improvements to ticket management system / CRM• Creating a dashboard and data analysis of insurance loss ratio • Business Development• Testing internal CRM for major upgrade
  • Cemplicity
    Senior Operations Executive
    Cemplicity Oct 2017 - Dec 2018
    Auckland, New Zealand
    Cemplicity’s mission is to transform the way that health services work so they deliver better experiences and health outcomes for patients and better efficiencies for sector funders. Working with clients in four countries, we are creating the world’s best Patient Reported Measures software for continuous improvement, led by the patient’s voice• Leading processes improvement• Developing a rapport with key client and partner contacts• Overseeing clients issues through to resolution• Up selling product and services• Project managing implementation for new clients• Advising clients on best practicesProviding feedback and suggestions on system improvements
  • Kiwisheepskin.Com
    Ecommerce & Online Marketing Consultant
    Kiwisheepskin.Com Apr 2017 - Sep 2017
    Auckland, New Zealand
    • Creating and executing a new strategy for Email Marketing• Reporting on the current state of online marketing• Selecting an agency to take over online marketing activities• Ensuring SEO and eCommerce best practices are followed• Advising on improvements to be made to the website content, presentation and back-end systems
  • Cake (Getcake.Com)
    Technical Support (Pre-Sales) Engineer
    Cake (Getcake.Com) Jan 2016 - Oct 2016
    London, Uk
    • Leading technical discussions with prospective clients• Demonstrating multi-touch attribution technology, integration and advanced features• Creating tools for product and feature demonstrations• Training Sales team on product, features and market knowledge• Responding to Requests for Proposal from new and existing clients • Providing detailed internal hand-over of new clients to client services team• Project managing migration of major clients in order to ensure seamless and successful transition• Solving ad hoc technical questions from large prospective clients• Attending trade shows to meet with top prospective clients• Mentoring and training junior employees
  • Cake (Getcake.Com)
    Technical Support Analyst
    Cake (Getcake.Com) Dec 2014 - Dec 2015
    London, United Kingdom
    • Reporting to senior management on migration progress and status of strategic clients• Leading technical discussions with prospective clients and the sales team• Split Role between clients support and pre–sales engineer• Providing support to clients via phone, tickets and email• Training strategic clients in order to ensure seamless and successful transition• Providing feedback about new features making sure they align with the clients and market needs• Liaising with the product team to prioritise feature requests by strategic need• Training colleagues on new and existing product features• Mentoring junior colleagues in the support team
  • Cake
    Operations And Training Analyst Uk/Europe
    Cake Feb 2012 - Nov 2014
    London, United Kingdom
    • Troubleshooting new and ongoing issues with existing clients• Providing ongoing training to current clients on new feature releases and functionalities• Escalating issues and bugs along with detailed notes for prompt solution• Providing support for clients via phone, tickets and email• Effectively manage the onboarding and training process for new clients• Advising clients on best practices and possible difficulties
  • Intela
    Production Analyst
    Intela Aug 2011 - Feb 2012
    London, United Kingdom
    • Implementing, testing, and monitoring online marketing campaigns• Creating and uploading marketing campaigns• Working with clients and vendors to ensure accuracy of campaign tracking• Troubleshooting campaign tracking issues• Reporting on status of current campaigns

Felipe Uribe Skills

Digital Marketing Online Marketing Affiliate Marketing Troubleshooting Training Online Advertising Account Management Tracking And Analytics Lead Generation Apis Technical Product Sales Problem Solving Digital Strategy Online Lead Generation Hands On Training Software As A Service Marketing Email Marketing Mobile Marketing Analytics Social Media Marketing Seo Mobile Tracking Salesforce.com Performance Based Marketing E Commerce Marketing Strategy Sem Web Analytics Ppc Social Media Management Advertising Google Analytics Digital Media Google Adwords Sales Search Engine Optimization Software Implementation Pre Sales Pre Sales Technical Consulting Technology Pre Sales Saas

Frequently Asked Questions about Felipe Uribe

What company does Felipe Uribe work for?

Felipe Uribe works for Aa New Zealand

What is Felipe Uribe's role at the current company?

Felipe Uribe's current role is Senior Digital Analytics Specialist - AA New Zealand.

What is Felipe Uribe's email address?

Felipe Uribe's email address is fu****@****ail.com

What skills is Felipe Uribe known for?

Felipe Uribe has skills like Digital Marketing, Online Marketing, Affiliate Marketing, Troubleshooting, Training, Online Advertising, Account Management, Tracking And Analytics, Lead Generation, Apis, Technical Product Sales, Problem Solving.

Who are Felipe Uribe's colleagues?

Felipe Uribe's colleagues are Jearyl Ann Paradero, Srikanth Koyyada, Freshteh Abrahimi, Trudy Wadams, Dean Jury, Kim Modlin, Cindy Sugiarto.

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