Samson Fu Email & Phone Number

Los Angeles, Ca, Us

Alameda, California, Us

Oakland, California, Us

● Project Management: Led cross-functional teams in the strategy and execution of marketing and infrastructure projects for Medicare and Special Needs Plans, resulting in successful delivery of 20+ projects on time and within budget● Project Documentations: Developed project plans (using Microsoft Project), project charters, kick-off decks, risk registers, issues log, budgets, stakeholder registers, process flow maps, RACI, and other project artifacts● Budgeting: Managed multi-million-dollar annual marketing budget, partnering across teams to forecast and track budget, resulting in meeting budget goals for 5 consecutive years through strategic forecasting and collaboration● System Release Management: Deployed a multi-million-dollar predictive marketing data warehouse solution by providing business requirements, partnering with Enterprise Architect on the design and IT to deploy, enabling personalization of marketing advertisements● Analytics: Increased sales seminar attendance by 300%, analyzing 500,000 rows of consumer data to assign conversion scores, creating heat maps of prospective Medicare leads in Excel, and partnering with Sales to schedule sales seminars where potential customers are located● Leadership: Directly supervised and coached 5 graduate-level interns to develop their project management best practices, leadership skills and health care knowledge, resulting in their direct hires to full-time● Negotiation: Reduced agency cost by 25% without impacting staffing levels and service levels by negotiating contracts and compensation with ad agency● Procurement: Led large-scale, multi-million-dollar Request for Proposal (RFP) process, writing Contracts and establishing a groundbreaking partnership with a reputable innovative marketing agency

Oakland, California, Us

● Product Leadership: Supervised a team of product implementation managers and business analysts in the annual product cycles of medical and specialty health plans ● Product Strategy: Introduced new products following the Product Development Life Cycle, including new narrow PPO product that resulted in 15% increase in new enrollments in the small group market● Product Development: Managed the implementation of the Small Business Annual Cycles, including launching a new account-based health plan integrated with third-party savings accounts that improved net promoter scores by 5%● Project Documentations: Managed RAID logs, status reports, project schedules and project charters, resulting in delivery of 30+ project schedules● Process Improvement: Improved product quality and operational effectiveness through Six Sigma methodologies, including standardizing requirements elicitation, business requirements documentations● Progressive Promotions: Three successive advancements in four years, from Implementation Manager to Sr. Program Manager

Woodland Hills, California, Us

● Product Management: Managed the end-to-end product development life cycles for Arizona and Washington Large Group Commercial markets● Cross-functional Leadership: Led cross-functional teams comprised of Sales, Actuarial Services, Marketing, Regulatory and Benefit Configurations to plan and execute annual plan changes and product filings with state regulators● Product Strategy: Grew large group enrollments by 5% by partnering with Sales and Line of Business leadership and manage health plan products based on regulations and product and marketing strategies● Quality Assurance: Managed the quality assurance of plan benefit designs by documenting business requirements, testing for quality control to ensure accurate adjudicating of cost-shares in benefit systems● Analytics: Analyzed marketing, pricing and utilization data to drive strategic product decisions and enhancing product propositions

Oakland, California, Us

Oakland, California, Us

Oakland, California, Us

Master Of Business Administration (M.B.A.), Executive Mba Program

Ba, Psychology