Media Adviser
CurrentI work to share the news and views of Amnesty International and to tell the stories of those whose human rights we seek to protect. I am responsible for crafting compelling, cohesive, effective messaging that reaches a wide audience. I work closely with both the Campaigns Team to ensure the ongoing success of the organisation’s campaigns strategy, and with the Fundraising and Marketing Team to help grow the movement of Amnesty International supporters. This involves communicating impact and… Show more I work to share the news and views of Amnesty International and to tell the stories of those whose human rights we seek to protect. I am responsible for crafting compelling, cohesive, effective messaging that reaches a wide audience. I work closely with both the Campaigns Team to ensure the ongoing success of the organisation’s campaigns strategy, and with the Fundraising and Marketing Team to help grow the movement of Amnesty International supporters. This involves communicating impact and demonstrating the value of the organisation to society. I am responsible for developing a unique communications strategy for each campaign, and am also leading a wider project to increase the organisation’s engagement with Māori and Pacific audiences. Show less