I am a Principal Consultant at Routes for Development and Consultancy (RDC), a leading provider of HR solutions and consulting services in the MENA region. With over 18 years of experience in HR and organizational development, I lead projects related to HR development, leadership and culture transformation, and organization development. I also design and develop Vanilla-HR, a fully integrated and advanced HR solution that enhances the user experience and optimizes the HR processes.Additionally, I am a Barrett Certified Consultant and the BVC Strategic Alliance for the MENA region. I use the tools and resources from Barrett Values Centre to support my clients in their personal, leadership, and cultural transformation. I believe that values-driven cultures benefit people and society, and I help leaders measure and improve their culture alignment and performance. As a CTT Certified Consultant, I define an actionable roadmap that becomes an integral part of a leader's personal development plan and business strategy.