o Formulated effective and efficient research processes.o Conducted detailed research and provided relevant insights that were thoroughly analyzed and understood.o Identified key market trends and patterns to provide recommendations to the Strategy team.o Tracked campaign Paid/Organic reach, engagement, clicks, % viewed and other metrics.o Conducted content and sentiment analyses for clients and competitors.o Presented complicated data visually and analyzed it with simplicity.o Documented, reported, and presented research findings to the management and clients.o Clients include: Canon ME, Du, and World Gov Summit.

o Monitored social media platforms to find points of interest to the clients by conducting manual searches and using monitoring tools (Talkwalker, TweetDeck, Hootsuite).o Gathered, processed, and categorized content according to client requirements.o Translated and summarized social media posts in English and Arabic.o Created informative weekly/monthly reports and coded datasheets.o Ensured data integrity within reports.o Monitored and reported, in real-time, social media-based crisis alerts.o Compiled and maintained influencers database for internal use.o Clients include: Emirates Airlines, Saudi Aramco, Samsung, Canon ME, SABB Bank, Al Ahli NCB, Al Rajhy Bank etc.

o Monitored print, online and social media coverage of CCCL’s reputation.o Assisted with creating monthly reporting and analytics of CCCL's owned channels.o Identified and assessed prospect fundraising platforms and provided recommendations.o Created coded datasheets of schools and events for Cancer awareness campaigns.o Digitized CCCL's print media coverage.