Karan Gupta Email & Phone Number

Chandigarh, India

Gurugram, Haryana, India

Mumbai, Maharashtra

Mumbai Area, India

Noida Area, India

Project-1 Market Segmentation and Churn Analysis - Customer Analytics• Segmented client's customer base into 10 clusters, based on billing and data usage by PAM algorithm for cluster analysis• Developed a recommendation system and predicted churn rate of segments accurately upto 93%• Prescribed output was later pitched by Global BPS Analytics Head of the company to the clientProject-2 Sentiment Analytics• Developed a interactive R-Shiny application to perform sentiment analysis of live tweets by bag of words model• Demonstrated the app during analytics pitch to CTO and COO of a hospitality industry client

Kolkata Area, India

Conceptualized and developed an ambient media platform named 'Anywhere', which enables advertisers to advertise their products through various ambient media platforms like Gyms, Pharmacy stores, Spa and Salon etc.• Cost and pricing analysis: Involved in research to understand advertisement pricing mechanism of different ad types across verticals to build the product rate strategy.• Gap analysis between media owners and advertisers: Involved in market survey to pitch the advertisement model to potential advertisers and media owners.• Business Development: Involved in growing partnerships with media owners and finding potential advertisers.

Gurgaon, India

• Prepared a predictive model for predicting the authenticity of a borrower.• Used Logistic regression k-means clustering and other techniques to reach the result.• Model was tested and accuracy was checked using Contingency Matrix (Confusion Matrix) and ROC curves and was found to be 82%.