Alquemie Group is a premium retail investment group that owns and operates a number of retail businesses including Surfstich, Ginger & Smart,General Pants.Co, Insight, Lego certified

Digital transformation | Operational excellence ...Consulting Industrie Clothing, Glue Store, MJB, Next Athleisure & Sydney Airport.

Responsible for the groups digital strategy, End to end customer experience.

I led State Managers to achieve retail operational excellence and optimise in-store fulfilment operations for online initiatives, and devised company-wide digital strategies to support our traditional store network.I also:• Delivered 97% like for like growth in the digital store and a market leading 60-min Click&Collect service for the company, increasing company orders by 40% (to 70% of sales)• Transformed the brand across all stores; revamping all training, rolling out I-pads in-store for improved efficiency, redesigning signage, and coordinating high impact radio promotions• Opened 2 new fulfilment centres, including one Sydney distribution centre responsible for 50% of the company’s volume• Negotiated the best rates for significant cost savings and 99% of parcels being delivered on time - an improvement of 24%

As part of the company’s senior commercial team, I delivered the digital strategy for theperfumeshop.com, theperfumeshop.eu and The Perfume Shop app. I also built an e-commerce team to deliver a new revenue pathway for the business which simultaneously delivered customers the full omni-channel experience and personalised customer service. I additionally:• Launched the International European websites, The Perfume Shop App and eBay international• Opened a flagship boutique store including complete concept and design and operations management• Delivered 140% digital sales growth in 23 months• Directly generated 10% of company sales through the company’s digital business

I led ‘The Customer Experience’ program ensuring stores and people were prepared for new ‘360’ retailing (seamless retailing between stores and website) delivering Click&Collect service to 300 stores. I also successfully opened 70 new retail stores, several new ‘concept' stores and launched flagship store in London Olympic Stadium precinct over 12-months adding new, high performing business areas

I oversaw the operational management of 15 direct reports, 145 retail stores and 1300 staff in 10 different regions across the UK, including London with an annual turnover of over 140million pounds. My contribution helped The Perfume Shop achieve 'Times Top 100 Best Companies'

Fragrance, Cosmetics, Luxury goods.

fragrance, Cosmetics, Apparel, Luxury goods