Greg Preston Email & Phone Number

New York, United States

Las Vegas, Nevada, US

Co-Founder of The Rusty Supper Club LLC, a Brooklyn based supper club hosting private dinners and pop-ups across NYC. Rusty Food, Splendid Time Website: https://rustysupperclub.squarespace.com Instagram: @rustysupperclub

New York, NY, US

• Developed and manage market share tracking dataflow, sourcing public state regulator data to analysis market position in the USA and competitive trends in major markets
• Drive insights with pooled public data, reporting to leadership teams and major stakeholders on state of competitors, generosity perception, key market advantages/weak points, and outlier patterns
• Forecast sportsbook quarterly financial projections in handle, revenue, active/acquisitions, margin, and other key performance metrics in all operating states and aggregated nationally, meeting with respective.
• Forecast major sport financial projections over the sporting calendar ahead of season go-lives, working with marketing, finance, partnership, trading, and operations teams to align individual team goals with key.
• Build and maintain array of data workflows and tableau dashboards for broader FanDuel Sportsbook teams, meeting regularly to improve dashboard impact and isolate key trends in respective fields of team focusAd-hoc.
• A/B campaign testing for media and product teams

New York, NY, US

• Valuated media, brand, and talent partnerships by forecasting contract ROI and projecting user acquisition value in respective leagues
• Managed team intern, developing projects and building onboarding roadmaps for their Summer 2022. Daily check-ins and weekly meetings to track progress
• Developed partnership performance tracking template for contract renewals and new talent lead generation
• Managed Tableau dashboards for customer acquisition & retention, media channel ROI, SOV share, market share, active share, deposit share while regularly meeting with respective stakeholder teams across the company to.
• Analyzed league performance for all major sports leagues over the sporting calendar, tracking KPI performance against forecast and led weekly and biweekly meetings to review goal progress and campaign effectiveness

Chicago, Illinois, US

• Built campaign management dashboards to monitor key metrics and identify weak points
• Initiated automated nightly reporting process to streamline data collection, cutting process time in half and creating a new operations database for restaurants
• A/B tested hundreds of groups using demographic, geographic, and behavioral data to increase engagement rate for targeted marketing
• Analyzed campaign effectiveness through data visualization storylines, summarizing results to drive decision-making for future campaigns
• Mapped large databases across multiple platforms (App users, site traffic, loyalty program) to create interdepartmental operational visualizations
• Drove email conversion rate through behavioral marketing campaigns aimed at predicting buyer behavior

Boston, Massachusetts, US

• Origin is a venture accelerator for Northeastern University's STEM community. A recognized partner of the NSF I-Corps, Origin connects ambitious students with the resources they need to drive deeply-technical ideas to.
• Worked with partners on Club website rebuild, rebranding club identity to encompass a greater reach of industries
• Managed relations with University for website approval, speaker presentation events
• Developed infrastructure to reorganize business operations, building out business model and venture pipeline for grant fund candidacy, aiding in administration of six $10,000 grants to late stage ventures for prototype.

King Of Prussia, PA, US

• Built visual analytics for Operations Team in evaluating Qlik revenue model
• Aided in organization of United Nations STI Forum in New York
• Constructed Qlik’s 2018 Sustainability Report according to GRI’s Sustainability Reporting Standards
• Created and organized Qlik’s renewability database, enriching content creation and outreach

Boston, MA, US

• Worked with each team of IDEA management on a rotating basis:
• Events
• Marketing
• Operations
• Investment
• Coached ventures on their business model development, enriching key aspects of their business plan to better prepare themselves for investor meetings

Cambridge, MA, US

• Responsible for building an analytics scorecard to improve performance management
• Tracked non-pipeline and pipeline Key Performance Indicators and corporate goals
• Conducted department wide analysis on project management efficiency
• Developed and administered survey throughout organization to pinpoint strengths and weaknesses of innovative culture in workplace

Boston, MA, US

• Took & uploaded notes in ENTR 3305: Business Modeling for Entrepreneurs
• Met with DRC student to go over note preferences

Boston, MA, US

• Collaborated closely with Marketing Operations to validate and enrich marketing database
• Conducted market research for clientele candidate list- developing new contacts to expand the prospect at average of 50 clients per day
• Developed strong working knowledge of Salesforce.com and Microsoft Excel through target market analysis

Boston, MA, US

• Shadowed Head Neurosurgeon, Dr. Liliana Goumnerova through cranial and spinal operations
• Observed brain and spinal surgery on children ages 4 months -16 yrs old
• Visited pre and post-operative patients, participated in case work collaborationEngaged in weekly lead surgeon collaboration meetings to discuss cases in various specialties

Bachelor Of Business Administration (B.B.A.), Business Administration Conc. Entrepreneurship; Minor In Behavioral Neuroscience

Education record