Guilherme A. Email & Phone Number

Grays, Gb

Bromley, United Kingdom

As someone who has the privilege of working across multiple Personal Lines products for DirectLine, Churchill, and Green Flag, I have developed a deep expertise in the car insurance segment over the last two years. My focus has been on supporting digital strategy, managing agency relationships, budget allocation and forecasting, and working on automation solutions.I am particularly proud of my work implementing a comprehensive suite of dashboards using DataStudio, which reduced reporting time by 58%. Additionally, I created a PPC Forecasting simulator and gained valuable experience in how machine learning can be used to improve forecasts and Paid Search bid strategies.Collaboration is at the heart of my approach, and I have established strong relationships with our media agency, internal stakeholders, and media owners (Google & Microsoft) to consistently achieve our targeted marginal return on investment (mROI). I have also been working in an Agile structure, allowing me to quickly adapt to changing priorities and foster a culture of innovation and efficiency.

London, United Kingdom

During my time at TalkTalk, I had the opportunity to work on both Personal Lines and B2B accounts. In my role, I took charge of restructuring all campaigns to ensure performance excellence, with a particular focus on remarketing to both new and existing customers.To drive innovation and efficiency, I leveraged automation techniques through scripts and rolled out ad customisers. Additionally, I was responsible for improving the entire Cross-Channel reporting process, utilizing DataStudio to provide a live view of conversions and actionable insights.I also implemented bid strategies through SA360, enabling the team to make informed decisions based on real-time data. Through my efforts, I was able to consistently drive positive business outcomes while fostering a culture of innovation and continuous improvement.

London, United Kingdom

As part of my work on the Unilever account, I was responsible for managing budgets and ensuring spend aligned with planned media budgets at Resolution (Paid Search arm of PHD). I implemented automation of bid strategies through budget reallocation to drive efficiency and performance.Client management was a crucial part of my role, and I liaised with current clients daily, reporting to brand managers and providing updates on account performance. As an account manager, I created new accounts and PPC campaigns from scratch, developing comprehensive keyword research, ad copies, and ad extensions. I optimised accounts, implemented best PPC practices, and restructured accounts when needed.In addition to my work with existing clients, I collaborated with a Prestige Brand on e-commerce initiatives. Together, we created ad copies and strategies to maximize conversions and improve ROI and ROAS. I also assisted with the integration between Analytics and Google Ads.Reporting was an essential aspect of my work, and I provided monthly reports to clients using main KPIs to describe detailed account performance. I designed a custom dashboard for the client using Google Data Studio, which provided daily updates split by device, day of the week, hour of the day, location, and main KPIs such as revenue, CPC, Conversions and CPA. Through these efforts, I consistently delivered positive results and exceeded client expectations.

London, United Kingdom

During my nearly seven years at DMX, I had the privilege of working with various SMEs to develop their online marketing strategies. My core responsibilities included web development, PPC, and Paid Social.In addition to these core competencies, I also have extensive experience in project management, web design, graphic design, social media marketing, search engine marketing, and web analytics. Through my work, I consistently helped clients meet their business objectives by delivering creative and innovative solutions that helped increase online presence, improve brand visibility, and drive conversions.Throughout my time at DMX, I remained committed to staying abreast of emerging trends and technologies in the digital marketing landscape. As a result, I was able to develop and execute strategies that aligned with industry best practices, delivered measurable results, and exceeded client expectations.

Newcastle Upon Tyne, United Kingdom

At Acritas, the world’s leading provider of legal market research, I had the privilege of being a part of the Sharplegal team, which offers the most comprehensive insight into the changing face of the global legal market available. As a researcher, my role was to conduct interviews with senior general counsel in large global organizations to obtain their views on subjects including brand, pricing, and law firm selection criteria. This survey provided in-house counsel with a platform to communicate their opinions to a wide range of law firms, effecting the change they wanted to see in the market and helping shape the future of legal services delivery.I was responsible for recruiting and interviewing General Counsels from elite companies in South America, North America, Europe, and Asia Pacific. Additionally, I researched contacts online and fed the information into the database. I built and nurtured relationships with respondents in several countries, transcribed audio files in both English and Portuguese, and translated from Portuguese into English and vice versa. I also coordinated content for translation between linguists, agency, and the IT department, ensuring smooth and efficient communication across all parties. My work at Acritas allowed me to hone my research and linguistic skills while contributing to shaping the future of legal services delivery.

London, United Kingdom

As a Digital Inspector, I played a crucial role in ensuring seamless performance of digital media assets in the busiest stations of the London Underground network. My responsibilities included monitoring and inspecting LCD screens, digital escalator panels, and cross-track projectors to identify any physical, electric or digital faults, and promptly report them to the Digital Service Desk. In addition to this, I handled manual upload of content, including adverts, to the LCD screens, ensuring all content was uploaded accurately and on time.As an experienced Inspector, I was also entrusted with the responsibility of training and mentoring new Digital Media Inspectors, ensuring they received the required knowledge and skills to effectively perform their duties. Through my meticulous attention to detail, proactive approach to problem-solving, and ability to work efficiently under pressure, I helped to ensure the smooth running of digital media assets and contributed to enhancing the overall customer experience for commuters in the London Underground network.

São Paulo Area, Brazil

As a Store Manager, I successfully created and implemented a comprehensive local marketing strategy aimed at increasing footfall and sales within a 5-mile radius of the store. I recruited, trained, and mentored a team of high-performing employees, ensuring they provided excellent customer service and met sales targets. Additionally, I managed inventory, stock rotation, and collaborated with the Regional Manager in weekly meetings to discuss store performance and strategies for growth. Through my efforts, I was able to consistently drive revenue growth, increase customer satisfaction, and strengthen the store's brand reputation in the local community.

Ubatuba Area, Brazil

As a banking professional, I provided exceptional customer service to clients, assisting them with opening and managing their savings accounts. I excelled in meeting and exceeding target sales goals for insurance and account openings on a monthly basis, while always ensuring compliance with regulatory requirements. My ability to effectively communicate complex financial information in a clear and concise manner enabled me to build lasting relationships with clients, and my attention to detail ensured that all transactions were executed with precision.

Ubatuba Area, Brazil

As a Administrative Assistant I was working on a Receptive Tourism Project, I led a team responsible for identifying and restoring key tourist attractions, designing and implementing clear signage throughout Ubatuba, and providing hospitality training to local businesses. Additionally, I managed the local tourism helpdesk, effectively communicating with tourists in Portuguese, English, and Spanish to answer their queries and provide recommendations. Through my work, I ensured seamless collaboration between the local tourism authority and stakeholders, contributing to the growth of Ubatuba's tourism industry.

Ubatuba Area, Brazil

At Belmar Viagens e Turismo, I took on a challenging role in inbound tourism. As part of my responsibilities, I spearheaded a project to create enticing local holiday packages. This involved negotiating fees with hotels, arranging seamless transport options to tourist attractions, and effectively marketing the packages to tourists. Additionally, I worked as a sales representative, handling flight, hotel, restaurant, and attraction reservations, and ensuring the highest level of customer service. Through this experience, I gained valuable skills in project management, negotiation, sales, and customer service in the tourism industry.

Data Analytics

Mini Mba, Marketing

Postgraduate Certificate In Digital Media Management, Digital Media Management, Merit

⦿ Digital Media in Education, Training and Communication; ⦿ Managing Development; ⦿ Marketing, Publishing and Legal Implications; ⦿.

Short Course, Advertising, Duration: 25 Hours

⦿ The Nature of Advertising, Types of Advertising, The Advertiser; ⦿ The Advertising Product / Brand Manager, The Advertising.

Certficate Of Higher Education In Management, Management, Merit

⦿ The Effective Manager / Understanding Organisations ⦿ Managing Change in Organisations ⦿ The Marketing Challenge ⦿ Making Financial.

Short Course, International Business, Pass

⦿ The Internationalisation of Business: Global Challenges; ⦿ International Business Environment; ⦿ Stages of International Business.

Bachelor Degree, Business Management In Hospitality And Tourism, Duration: 3.598 Hours

⦿ First Year Accounting, Philosophy, Introduction to Management, IT, Introduction to Legal Matters, Basics in Hospitality and Tourism.