Executive digital, media and business strategist with senior experience in insights, innovation and transformation who enables companies to think differently. Gabbi works with CEOs, boards and senior management teams, startups, SMEs and corporates to solve strategic innovation and growth challenges, understand and lead through changing market dynamics, and find new methods and business models to differentiate, grow and thrive beyond building efficiency and become future-fit.Gabbi thrives on tackling adaptive challenges through business strategy, insights, concept development and validation, marketing and digital programs, and change leadership. She specialises in identifying and demystifying key trends, consumer behaviour and technologies to convert opportunities into actionable strategy before they go mainstream for business growth, transformation or innovation.• Executive level strategic foresight, vision, planning and implementation; enabling core growth, new growth and emerging growth opportunities• Executive full stack strategist delivering scalable, sustainable and value proposition aligned growth• Concept ideation, validation and development, business, product and marketing strategy, and digital transformation facilitation• Startup advisor• Market-leading, sophisticated and tailored insights and data-centric strategy services enabling agile and confident business decisions, behaviour-based product innovation and compelling advertising concepts, specialising in digital and cross media consumption, data, content and product development.• Media market leadership in translating and capitalising on global developments for domestic opportunities.• Audience and advertising solutions, measurement management, innovation and monetisation.• Product management and commercial innovation and growth project initiatives and management. • Design and deliver unique custom insights studies on audience segments, digital and cross media.