Gabe Davis Email and Phone Number
Marketing analytics Director with 18+ years of client and people management experience with a passion for talent management, visual data storytelling, and data driven insights. I love and thrive helping clients optimize their website and online customer experience using Adobe Analytics or Adobe Customer Journey Analytics data coupled with cross channel marketing data. The challenge of enhancing B2B websites for enterprise level clients is a particular strength and experience area of mine. Tech Skills:• Advanced Excel, PowerPivot, and PowerPoint proficient• Google Analytics Certified (Jan 2021)• Adobe Analytics Certified Expert (Workspace, Customer Journey Analytics, broad Adobe Analytics usage and knowledge, including admin/tech troubleshooting)• Significant social media analytics and web analytics work with tools including, but not limited to: ContentSquare, Invoca, BrandWatch, Visible Intelligence, Twitter, Facebook, LinkedIn, Radian6, other heatmap tools for websites • In-depth use of natural language processing technologies and free-text measurement methodologies. Capable of designing metrics, KPIs and a measurement framework to support marketing and PR analysis needs of clientsHave had published analytics thought leadership regarding time on page and other web metrics to avoid.
Merkle
View- Website:
- merkleinc.com
- Employees:
- 4075
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Director Of AnalyticsMerkle Feb 2022 - PresentSeattle, Washington, United States -
Marketing Analytics & Insights, Senior ManagerMerkle Jun 2015 - Feb 2022Bellevue, Wa• Account lead and primary client facing analyst for various enterprise level e-commerce clients, supporting marketing managers, brand marketing managers, and executives for those teams. Regularly provide web consulting, social analytics, e-mail/CRM, campaign analysis, and strategic direction for clients often resulting in increased revenue and/or growth of strategic KPIs.• Responsible for morale, client delivery, coaching, strategic guidance, development and retention of team of 8 web analytics consultants on enterprise level client engagements including Microsoft, Costco, T-Mobile, Dignity Health, L'Oreal, Samsung, Chrysler, and others.• Full breadth of management duties including, but not limited to: project resourcing, P&L optimization and billable utilization, interviewing/hiring/performance improvement plans, presentation of new hire & ongoing training courses, leadership of offsite and onsite team meetings, regular 1:1 sessions and regular performance goal setting with direct reports, bi-annual performance reviews, compensation negotiations and adjustments -
Engagement Lead / Senior Analytics Consultant / Project ManagerPointmarc Apr 2014 - May 2015Bellevue, WaPrimarily responsible for client satisfaction, communication and scope management at Pointmarc across team of web analysts, solution architects, QA engineers and developers. Worked to achieve strong team cohesion, client business renewal & retention, and profitability within scope of project across multiple stakeholders and business groups at Microsoft.
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Insight & Analytics ManagerWaggener Edstrom Worldwide Oct 2005 - Mar 2014Bellevue, Washington• Manage team of 18 media analysts, including 4 Sr. Analyst level direct reports. • In-person, client-facing presentations of I&A solutions and/or client consultations at Microsoft on a regular basis. • Responsible for the Microsoft Business Division (MS Office products) and Microsoft Server & Tools business budgets, staffing and all associated client management plus secondary research reports (total I&A annual budget for my teams is USD 7 figures).• Significant negotiation and account management responsibilities including but not limited to scoping annual retainers or standalone projects and maintaining excellent client relationships both internally and externally.• Ability to on board new projects or clients and take them from business problem to actionable results. Experience designing strategic media measurement programs from start to finish and incorporating multiple data sources for a holistic view of communications efforts. • Responsible for various data imports/exports, quality control and final reporting of high-level results from Microsoft proprietary media measurement database. • Interview, hire, train new staff; career development and mentorship for existing I&A team members. • Extensive experience owning complex, multi-team event reporting (collaborating with multiple PR agencies) such as CES, WPC, MIX, PDC, etc. with analytics budgets ranging from $10k to $50k per event. Resulting reports distributed to senior Microsoft leaders, including C-suite level. -
Emea Insight & Analytics Senior AnalystWaggener Edstrom Aug 2010 - Jan 2011London, United KingdomSelected as sole recipient (from team of 65 employees) of 6-month assignment to W.E. EMEA headquarters to interview, hire, train, establish new self-sufficient I&A team to be based in London full time. • Hired two employees at Analyst and Manager levels; trained them on numerous W.E. secondary research tools • Educated internal W.E. EMEA employees on I&A practices to generate EMEA client interest• Supported new business RFPs using I&A content• EMEA I&A team was profitable as of March 1, 2011, only one full month after my departure -
Insight & Analytics Senior Analyst And Microsoft Business Team LeadWaggener Edstrom Mar 2009 - Jul 2010Lake Oswego, OregonPlease see current Insight & Analytics Manager job description for relevant details. This position was very similar, but with less managerial responsibilities (approx. 10 media analysts being managed at this level). -
Insight & Analytics AnalystWaggener Edstrom Jul 2007 - Feb 2009Lake Oswego, Oregon• Responsible for wide range of secondary research work across four unique clients (Microsoft, HTC, Stubhub, Texas Instruments). • Managed relationship with the client (and corresponding PR teams) while managing a team of 3 I&A Coordinators working on those businesses. -
Insight & Analytics CoordinatorWaggener Edstrom May 2006 - Jun 2007Lake Oswego, Oregon• Secondary research reporting with an emphasis on actionable conclusions using news related to products and services of W.E. clients. • Responsible for two deadline-driven, client-facing daily reports as well as weekly, monthly, quarterly and ad-hoc requests from PR clients. -
Operations ClerkWaggener Edstrom Oct 2005 - May 2006Lake Oswego, Oregon• Responsible for general office upkeep (350+ employees) with a focus on timely customer assistance. -
Senior Personal ConciergeThe Heathman Hotel Portland 2003 - Feb 2005
Gabe Davis Education Details
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Liberal Arts
Frequently Asked Questions about Gabe Davis
What company does Gabe Davis work for?
Gabe Davis works for Merkle
What is Gabe Davis's role at the current company?
Gabe Davis's current role is Marketing Analytics & Insights, Director.
What schools did Gabe Davis attend?
Gabe Davis attended Portland State University, Whitman College.
Who are Gabe Davis's colleagues?
Gabe Davis's colleagues are Miller Pransisto G, Claire Burgers, Abhishek Jaiswal, Sunil Kumar, Tejas Patil, Shubham Gupta, Benjamin Hawkins.
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Gabe Davis
Dallas-Fort Worth Metroplex6greenteamtek.com, gofuse5.com, fuse5.com, fuse5.com, omnna.com, omnna.com2 +131938XXXXX
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Gabe Davis
San Francisco Bay Area -
1apexclearing.com
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