Accounts: Unilever (New Business Creation Unit), TJX Companies (T.J.Maxx, Marshalls, HomeGoods)

Accounts: Unilever (New Business Creation Unit), TJX Companies (T.J.Maxx, Marshalls, HomeGoods)

Accounts: Expedia Group, Mars Food Group, Reynolds Portfolio, New Business

Accounts: Unilever, eBay, New Business• Launch Unilever's first TikTok campaign and channel in North America• Launch eBay's first TikTok campaign and channel in North America• Manage multiple digital projects from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing quality, and ensuring deadline and budget adherence. • Write, edit and proofread to create high quality internal and external, channel-appropriate communications content• Craft internal and client correspondence, research summaries, communications plans, press materials, client presentations, etc. and successfully present POVs and work to gain internal and client alignment.• Coordinate effectively across an integrated team with various personalities and skillsets, cultivating integration across agency disciplines (e.g. planning, research, creative, influencer, digital, measurement and analytics), bringing the right holistic thinking and offerings to deliver against client business goals• Present campaign results during IAT meetings

Accounts: Nutella, Clearasil, Magnum Ice Cream, PepsiCo - LIFEWTR, Amaro Montenegro, Popsicle, KAYAK, WaterWipes (USA), JetBlue, John Hancock, DAZN, Ferrero Rocher and New Business• Strategize and pitch new business initiatives alongside executive team. • Project manage digital programs across 7+ accounts simultaneously. • Build and execute influencer, organic, and paid programs across consumer practices. • Run point on all digital initiatives across 4+ accounts including weekly client meetings. • Manage third party and vendors relationships. Including day-to-day communication and in-person debriefs across accounts. • Set, track and analyze KPIs across organic, paid and influencer campaigns. • Billing and invoicing for paid media and influencer campaigns. • Staff events to manage earned influencers and media relationships while capturing real-time content for owned social channels. • Work across departments for weekly and quarterly reporting. • Plan, execute, and staff photoshoots for owned social channels and earned media efforts across clients. • Work weekends when necessary to monitor for potential earned opportunities across social channels. • Assist in securing incremental OOPs and fees for influencer and owned social initiatives.• Master proprietary social listening and analytics tools to supplement owned social and earned reporting initiatives.• Interview intern candidates and push feedback across HR and senior management.

Accounts: Chuck E. Cheese's, Hair Cuttery, Kane's Furniture

Accounts: Chuck E. Cheese's, Office Depot, Kane's Furniture• Assist in the creation of social media strategies including: paid media, organic content, and influencer content. • Manage communication between Vendor-Agency-Client projects and ensure flawless execution of said projects. • Lead vendor calls and provide agency recommendations for paid social media initiatives. • Point of contact for Account Services and Client Facing communication. • Execute and monitor social media brand initiatives, campaigns and real-time conversations within the social space. • Identify threats and opportunities in user generated content surrounding Clients/brands, report to appropriate parties. • Execute and assist in creation of the Social Media Content Calendar. • Monitor and Engage in Social Media/Internet Communities with minute-by-minute participation in conversations that surround content and brand, answer comments, and mediate. • Engage in search and response opportunities to expand the reach of the brand in socially relevant and appropriate dialogue.• Proofread all communications and ensure information accuracy.• Maintain client brand guidelines and copy standards. • Manage multiple projects simultaneously while meeting deadlines. • Self-edit and review/edit copy written by others.