Gabriel Grillo Email and Phone Number

• Develop, manage, and execute campaigns and programs from concept to distribution.• Coordinate with internal/external agency counterparts to review and approve creative ensuring it meets client brand guidelines.• Develops marketing reports and analyzes marketing performance per project to provide insights on lessons learned and new opportunities.• Works collaboratively with Studio and PMs to assist in the development of tools while crafting appropriated strategies for publication via various channels and media.• Write and manage creative briefings, campaign presentations, approvals, and creative solutions.

• Developed mid to long term marketing strategies and campaigns for B2C and B2B.• Spearhead special retail projects with more than 300 store implementations in Canada as well as in Central and South America.• Handled the annual communication planning, supplier management, and budget control. • Engaged and maintained relationships with social media influencers and brand representatives.

• Develops and owns the execution of Vendor Co-Marketing programs to hit key Marketing and Sales KPIs.• Identifies, assesses, and prioritizes vendor opportunities based on overall Corporate and Marketing objectives to generate new business and develop marketing growth strategies. • Develops marketing reports and analyzes marketing performance per project to provide insights on lessons learned and new opportunities.• Builds and maintains vendor relationships.• Coordinates with Buyers on executing joint programs to support Business and Category priorities. • Ensures firm quality and brand standards both internally and externally.• Creates and coordinates the design and production of marketing materials.• Assist with social media marketing development and creation.• Identifies key short and longer-term shopper issues and opportunities for priority categories. • Ensures adherence to all Company principles and policies.

• Managed the last three Easter campaigns, from development and management of the point of sale material to its implementation, while reducing the cost of the campaigns by 15% YOY;• Lead high priority 360o marketing campaigns and initiatives of a portfolio of products while collaborating across the organization and setting clear directions, plans, and strategies; • Guaranteed at least 10% savings on all campaigns YOY while maintaining quality and on-time delivery;• Working collaboratively with graphic designers to assist in the development of materials for publication via various channels;• Development and management of point of sale material - from concept to consumer experience;• Processing and verifying orders to ensure complete and on-time delivery;• Contract negotiations and long-term agreements;• Reduce inefficiency by developing and improving supplier quality, cost, and delivery performance;• Review and assess business risks, taking necessary action to reduce such risks.• Oversee meetings with administrative, financial, logistical and sales sectors• Development/adapt of local POS solutions aligned with the global guideline and catalog.

• Developed Mid to Long term marketing strategies and campaigns for B2C and B2B;• Designed creative briefings, campaign presentations, approvals, and implementation;• Spearheaded the Central and South America’s special retail projects with more than 300 store implementations;• Handled the annual communication planning, supplier management, and budget control;• Developed and provided consulting services for Retail Intelligence (space identification, investment plans, processes and control tools to enhance sales performance and services);• Responsible for ensuring that operational support to the client(s) is managed exceptionally and delivered efficiently while providing effective leadership and support to the dedicated team;

• Accountable for the delivery of campaigns, projects and promotions• Creation of visual identities, branding, planning and campaign development - online/offline• Quotation of material values and provision of services • Seek to drive down bought in costs, reduce inefficiency and deliver gainshare opportunities• Responsible for projects such as the Camargo Corrêa Construction’s new internal visual identity, and the management of the creative team responsible for projects for companies like Assurant, Grupo Votorantim, CNEC, Camargo Corrêa and ALCOA• Created the “Manual do Encarregado” (illustrated training manual) which was awarded the Camargo Corrêa Standard Award, and also, the Camargo Corrêa’s Carbon Management Plan, that received an award from the Época magazine.

• In charge of creating editorial design, company identity, branding, and online as well as offline materials;• Responsible for the creation and development of the sales materials for the American company K. Hovnanian® Homes ®, among others.