Gabriela C. Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

• Developed and implemented 360° marketing strategies for Sem Costura's entry into the Brazilian retail market, achieving growth and positioning goals.
• Structured communication calendar for website, paid media, email marketing, and social media to align with business objectives.
• Coordinated promotional campaigns, branding initiatives, product launches, and performance marketing to maximize results across all channels.
• Analyzed sales funnel data to develop strategies… Show more
• Analyzed sales funnel data to develop strategies for guiding potential customers from awareness to conversion.
• Monitored CRM data to optimize customer journey on the website.

São Paulo, São Paulo, Brazil

• Led cross-functional teams to create integrated marketing campaigns for Casas Bahia, Pontofrio, and Extra, ensuring brand standards were met (TV/video, digital and social media content, physical store and OOH.
• Supervised photo and video shoots for TV and social media productions, aligning artwork with company goals.
• Developed design documentation and brand books to maintain visual guidelines for Grupo Casas Bahia… Show more
• Developed design documentation and brand books to maintain visual guidelines for Grupo Casas Bahia, promoting excellence and team agility.
• Implemented design best practices to ensure consistency and quality in branding efforts.
• Collaborated with cross-functional teams to execute brand strategies and enhance brand recognition.

São Paulo, São Paulo, Brazil

• Led the Branded Content Design chapter for Brazil at Dafiti, managing multiple design projects from concept to completion.
• Guided creative conception and execution of visually-rich solutions aligned with strategy.
• Presented work to clients in English and Portuguese, explaining creative strategy and achieving business objectives.
• Ensured all design work followed brand guidelines and design system, meeting project requirements and deadlines.
• Collaborated with… Show more
• Collaborated with departments to integrate creative ideas into campaigns.

• Led art direction for fashion brands in digital touchpoints, creating designs for online campaigns and initiatives.
• Developed and front-end developed landing pages for product launches and retail core dates.
• Utilized insights from quantitative data, site metrics, segmentation, and feedback to drive design decisions.
• Supported e-commerce design funnel, optimizing designs for high conversion and user experience.
• Coordinated CRM schedule and collaborated with… Show more
• Coordinated CRM schedule and collaborated with Sales, Planning, and Marketing teams for real-time data.

São Paulo, São Paulo, Brasil

• Managed e-commerce visual identity and website maintenance for both under and beachwear brands (Cia. Marítima, Água Doce, Valisere, Sloggi, Valfrance, Body for Sure, Classic, and Rangiroa), ensuring an engaging user.
• Developed engaging digital ads, motion graphics, GIFs, and other assets following brand standards and guidelines.
• Collaborated with multidisciplinary teams to enhance brand visibility and customer engagement through CRM schedules and homepage… Show more
• Collaborated with multidisciplinary teams to enhance brand visibility and customer engagement through CRM schedules and homepage placements.
• Designed and coded daily email marketing campaigns, transactional emails, and loyalty emails to drive customer interaction.
• Developed creative gifts for online store purchases to boost customer satisfaction and loyalty. Show less

São Paulo, São Paulo, Brasil

• Collaborated with a BI Analyst to enhance strategic decision-making for Brazilian and Regional Boards.
• Utilized data visualization techniques to translate complex information into actionable insights.
• Played a crucial role in driving informed choices at both local and broader operational levels.
• Led the visual identity development for Bandeirantes Group Pay TV Channels, creating media kits, logos, and audience reports.
• Ensured cohesive brand presence across… Show more
• Ensured cohesive brand presence across promotional assets, significantly enhancing brand recognition.

São Paulo, São Paulo, Brasil

• Spearheaded the design and execution of multifaceted projects for Fashion, Beauty, and PH advertisers across prestigious publications, including Marie Claire, Quem, Vogue, and Glamour magazines.
• Orchestrated the intersection of creative vision and strategic marketing to deliver impactful campaigns.
• Pioneered the conception, prototyping, and seamless execution of captivating brand and marketing experiences.

Bachelor Of Arts In Advertising And Marketing, Creative Direction

Postgraduate Degree In Digital Design, Digital Design And Ux