Gabriela C. Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

• Developed and implemented 360° marketing strategies for Sem Costura's entry into the Brazilian retail market, achieving growth and positioning goals.• Structured communication calendar for website, paid media, email marketing, and social media to align with business objectives.• Coordinated promotional campaigns, branding initiatives, product launches, and performance marketing to maximize results across all channels.• Analyzed sales funnel data to develop strategies… Show more • Developed and implemented 360° marketing strategies for Sem Costura's entry into the Brazilian retail market, achieving growth and positioning goals.• Structured communication calendar for website, paid media, email marketing, and social media to align with business objectives.• Coordinated promotional campaigns, branding initiatives, product launches, and performance marketing to maximize results across all channels.• Analyzed sales funnel data to develop strategies for guiding potential customers from awareness to conversion.• Monitored CRM data to optimize customer journey on the website.• Developed lead generation strategies and tracked KPIs for continuous improvement.• Managed partnerships with influencers to enhance brand reach and credibility.• Created briefings for CRM communications and oversaw content approval for paid traffic.• Coordinated and supported the analyst team in creating engaging content.• Managed social media platforms including Instagram, Facebook, and YouTube.• Collaborated with internal teams and stakeholders to ensure synergy and timely project delivery.• Tracked digital marketing trends and consumer behavior to propose continuous improvements.• Suggested new product ideas based on market research and consumer insights. Show less

São Paulo, São Paulo, Brazil

• Led cross-functional teams to create integrated marketing campaigns for Casas Bahia, Pontofrio, and Extra, ensuring brand standards were met (TV/video, digital and social media content, physical store and OOH advertising, events, experiential marketing, and more).• Supervised photo and video shoots for TV and social media productions, aligning artwork with company goals.• Developed design documentation and brand books to maintain visual guidelines for Grupo Casas Bahia… Show more • Led cross-functional teams to create integrated marketing campaigns for Casas Bahia, Pontofrio, and Extra, ensuring brand standards were met (TV/video, digital and social media content, physical store and OOH advertising, events, experiential marketing, and more).• Supervised photo and video shoots for TV and social media productions, aligning artwork with company goals.• Developed design documentation and brand books to maintain visual guidelines for Grupo Casas Bahia, promoting excellence and team agility.• Implemented design best practices to ensure consistency and quality in branding efforts.• Collaborated with cross-functional teams to execute brand strategies and enhance brand recognition.• Managed projects and provided creative leadership in a fast-paced environment, ensuring timely delivery and meeting evolving demands.• Mentored in-house designers and external agencies, providing feedback and approving deliverables to drive success.• Identified and implemented process improvements to enhance team efficiency and support needs. Show less

São Paulo, São Paulo, Brazil

• Led the Branded Content Design chapter for Brazil at Dafiti, managing multiple design projects from concept to completion.• Guided creative conception and execution of visually-rich solutions aligned with strategy.• Presented work to clients in English and Portuguese, explaining creative strategy and achieving business objectives.• Ensured all design work followed brand guidelines and design system, meeting project requirements and deadlines.• Collaborated with… Show more • Led the Branded Content Design chapter for Brazil at Dafiti, managing multiple design projects from concept to completion.• Guided creative conception and execution of visually-rich solutions aligned with strategy.• Presented work to clients in English and Portuguese, explaining creative strategy and achieving business objectives.• Ensured all design work followed brand guidelines and design system, meeting project requirements and deadlines.• Collaborated with departments to integrate creative ideas into campaigns.• Developed scalable design language systems for typography, color, components, and layouts.• Provided mentorship and guidance to junior designers at Dafiti, offering daily feedback and direction to foster their development.• Utilized Figma and Adobe Creative Suite to create wireframes, banners, landing pages, emails, and social media content from scratch.• Led a team in developing innovative design solutions, resulting in increased efficiency and creativity. Show less

• Led art direction for fashion brands in digital touchpoints, creating designs for online campaigns and initiatives.• Developed and front-end developed landing pages for product launches and retail core dates.• Utilized insights from quantitative data, site metrics, segmentation, and feedback to drive design decisions.• Supported e-commerce design funnel, optimizing designs for high conversion and user experience.• Coordinated CRM schedule and collaborated with… Show more • Led art direction for fashion brands in digital touchpoints, creating designs for online campaigns and initiatives.• Developed and front-end developed landing pages for product launches and retail core dates.• Utilized insights from quantitative data, site metrics, segmentation, and feedback to drive design decisions.• Supported e-commerce design funnel, optimizing designs for high conversion and user experience.• Coordinated CRM schedule and collaborated with Sales, Planning, and Marketing teams for real-time data.• Validated external advertising agency's deliveries to ensure visually compelling designs aligned with brand guidelines. Show less

São Paulo, São Paulo, Brasil

• Managed e-commerce visual identity and website maintenance for both under and beachwear brands (Cia. Marítima, Água Doce, Valisere, Sloggi, Valfrance, Body for Sure, Classic, and Rangiroa), ensuring an engaging user experience.• Developed engaging digital ads, motion graphics, GIFs, and other assets following brand standards and guidelines.• Collaborated with multidisciplinary teams to enhance brand visibility and customer engagement through CRM schedules and homepage… Show more • Managed e-commerce visual identity and website maintenance for both under and beachwear brands (Cia. Marítima, Água Doce, Valisere, Sloggi, Valfrance, Body for Sure, Classic, and Rangiroa), ensuring an engaging user experience.• Developed engaging digital ads, motion graphics, GIFs, and other assets following brand standards and guidelines.• Collaborated with multidisciplinary teams to enhance brand visibility and customer engagement through CRM schedules and homepage placements.• Designed and coded daily email marketing campaigns, transactional emails, and loyalty emails to drive customer interaction.• Developed creative gifts for online store purchases to boost customer satisfaction and loyalty. Show less

São Paulo, São Paulo, Brasil

• Collaborated with a BI Analyst to enhance strategic decision-making for Brazilian and Regional Boards.• Utilized data visualization techniques to translate complex information into actionable insights.• Played a crucial role in driving informed choices at both local and broader operational levels.• Led the visual identity development for Bandeirantes Group Pay TV Channels, creating media kits, logos, and audience reports.• Ensured cohesive brand presence across… Show more • Collaborated with a BI Analyst to enhance strategic decision-making for Brazilian and Regional Boards.• Utilized data visualization techniques to translate complex information into actionable insights.• Played a crucial role in driving informed choices at both local and broader operational levels.• Led the visual identity development for Bandeirantes Group Pay TV Channels, creating media kits, logos, and audience reports.• Ensured cohesive brand presence across promotional assets, significantly enhancing brand recognition.• Crafted engaging business materials to promote the channels, elevating the visual impact.• Conceptualized and executed immersive brand experiences for Arte 1 channel, resonating with art, fashion, and culture enthusiasts.• Blended creativity with strategic thinking to elevate channel image and deepen connections with target demographic. Show less

São Paulo, São Paulo, Brasil

• Spearheaded the design and execution of multifaceted projects for Fashion, Beauty, and PH advertisers across prestigious publications, including Marie Claire, Quem, Vogue, and Glamour magazines. • Orchestrated the intersection of creative vision and strategic marketing to deliver impactful campaigns.• Pioneered the conception, prototyping, and seamless execution of captivating brand and marketing experiences.

Bachelor Of Arts In Advertising And Marketing, Creative Direction

Postgraduate Degree In Digital Design, Digital Design And Ux