Gabriella H. Email & Phone Number

Rochester, Ny, Us

Rochester, Ny

- Responsible for photographing, printing images, accounting, and all client communication. - Manages client expectations from initial inquiry through post-session follow up.- Culls, processes, and edits images using Adobe Lightroom and Photoshop.- Featured in multiple publications such as Today.com and the Huffington Post.- Won multiple industry and genre-specific awards.- Exhibits include: Picture (im)Perfect, an ongoing traveling group exhibit.- Develop and manage marketing, website, and social content.

Rochester, New York Area

- Create, edit, and manage production for various forms of content (articles, whitepapers, digital copywriting, digital resources, social posts, web pages, etc.) for public, sales, and internal use while managing a small team of content creators, editors, and technology experts.- Collaborate internally with sales, marketing, design, social media, and events teams to build holistic content programs and manage EMA’s brand voice across multiple channels including: LinkedIn, Search, Facebook, Blogs, webpages, landing pages, etc. - Deliver and optimize a cohesive content marketing strategy to reach various business objectives, which include both brand-driving and sales-driving initiatives. This includes: brainstorming, editing, researching, SEO optimization, and deployment strategy.- Define and track KPIs, and leverage relevant data to gauge content themes, topics, and effectiveness- Participate in the recruiting, hiring, supervising, and professional development of content creators/storytellers.- Initiated and led a lead generation campaign, The Hitchhiker's Guide to PCB Design, a 100+ page book/ebook.

Rochester, Ny

- Ensured content of collateral was compatible with marketing and sales goals. - Executed re-branding strategy and ensured all marketing collateral such as whitepapers, sell sheets, PowerPoint presentations, emails, website, and advertising print design were compatible with marketing and sales goals. - Developed and published press releases to local and national news editors, website, and social networking sites.- Established the use of social networking in 2012 to increase web traffic, keep consumers informed, remain up-to-date on industry news, and increase sales leads. In the first year (2012 to 2013), web traffic increased by 221.18 percent. Web traffic continued to grow an additional 28.74 percent in 2014.- Spearheaded the creation, launch, and quarterly publishing of Confero, an online magazine focused on educating customers and prospects.