Black, lesbian, and born in the outskirts of São Paulo, today I am one of the most admired advertising professionals in Brazil, according to SCOPEN. I combine Humanities and Exact Sciences to build a unique perspective on communication. Because of this, in addition to holding the position of VP of Creative Impact, I also founded WALK, a spin-off from Soko that combines the depth of a consultancy with the creativity of an agency to build and strengthen the impact platforms of the world’s boldest brands. In 2024, I created and signed a commitment with the mission to change advertising and society for the better during the Global Members Summit of the Unstereotype Alliance at the UN in New York. In 2021, I received the Caboré Award in the “Planning Professional” category and was also invited to be a member of the Cannes Global Growth Council. As a jury member, I evaluated projects for Cannes Lions, El Ojo, The One Show, Effie Awards, Clube de Criação, PPA, MMA, and Gerety Awards. I am a professor at Miami Ad School, a mentor for Black talents, and a columnist for Meio & Mensagem, one of the most prestigious advertising publications in Brazil.