Gabriel Castellanos Email & Phone Number

Dubai, AE

• Direct end-to-end delivery of B2B/B2C Analytics & Martech projects in UAE & Saudi Arabia. Implementing delivery frameworks and diverse project requirements
• Act as project's Principal consultant and lead a 10-member Analytics Consultants team
• Cross-functional leadership: Orchestrating collaboration with BI, Data Engineering & Product teams
• Strategic Planning & Execution: Execute Business Development plan, manage Analytics' unit P&L, Set KPIs, and Define and execute the Analytics, CRM & Loyalty Offering
• Executive-level communications: Deliver executive-level presentations, identify business insights, and manage effective stakeholder interactionIndustries:
• Fintech & Banking

New York, NY, US

• Led a team of 5 CRM Analysts and 4 Data Scientists
• Define/Optimize marketing automation journeys for +20 customer segments
• Created the first Salesforce Practice and offering for MRM MiddleEast
• Accountable for all CRM/Analytics RFPs and pitches across the region
• Manage C-Level relationships with current clients and ensure KPIs are met
• Define/Implement the Acquisition/Loyalty strategies, and Churn optimization

Madrid, Comunidad De Madrid, ES

• Define measurement plans and digital strategy for our clients, including:
• KPI's
• ETL & Data Visualization
• Complex data sources integrations
• Dashboard automation
• Insightful reporting and business recommendationsAnalytics Training for our client's team in:

Bogotá, Cundinamarca, CO

• Ecommerce trainer for several small/medium businesses, helping them create their first transactional website/apps and configure their first digital marketing campaign.
• Develop measurement plan and define KPI's across all of its digital assets
• Automate analytical reporting
• Build dashboards with coherent storytelling to make business decisions
• Help marketing departments adopting Google Adwords, Adobe Analytics, Adroll, Optimizely, Magento, and WordPress.Clients:
• Ford & Hyundai

• Ecommerce & Analytics leader of 4 verticals (Travel, Insurance, Auto, Retail)Credibanco's digital marketing consultant.Mentor Colombia's most important bank to build its eCommerce program across the country.
• Leading digital performance analytical transformation thinking.
• Lead my team in helping our most important clients to define their digital media strategy and attribution models.
• Implement cross-device and cross-domain tracking.
• Develop a smart tagging strategy to optimize implementation times.

Chicago, Illinois, US

• Full digital immersion in SEO & Digital Analytics for the whole agency.
• Position Samsung Colombia for up to 146 keywords on Google's first page.
• Growth of the SEO department. From 1 to 4 members.
• Adobe Analytics training for Samsung digital team and stakeholders.
• Give feedback to the media agency on how to improve their PPC campaigns and increase conversions.

Bogota, Cundinamarca, CO

• SEO strategy definition for FMCG brands
• Google Analytics and Google Ads Certifications
• Develop the Web Analytics practice for the agency
• Manage Google Ads budgets, and campaign optimizationClients:*TuTiquete*Ar Hoteles*Bavaria y Unilever*RedCord de Colombia*Unidad de fertilidad de la Clínica Marly

CDMX, MX

• Digital Marketing planning
• Ethnography
• Neuromarketing tools calibrationClients:*Imusa*Pintuco*Aldor*Terpel

Salesforce Marketing Cloud Email Specialist

Web Analyst

Web Analytics Expert, Digital Analyst

Advertising Professional