Gabriel Castellanos work email
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Gabriel Castellanos personal email
Senior Director with 15+ years of experience leading end-to-end delivery of Analytics and Martech projects across the Middle East, LATAM, and the US. My responsibilities include:*Developing robust delivery frameworks and ensuring cross-functional collaborations with BI, Data Engineering, & Product teams.*Manage the Analytics/CRM Development Plan, Unit Economics, P&L, KPIs and Business Offering *Lead the C-level stakeholders' interactions, Executive Presentations, and business development opportunities.With a strong consultancy background, I bring value to companies in the Martech, Loyalty, Product Analytics, and business insights areas.
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Director Of MartechConvzDubai, Ae -
Director Of Analytics & MartechConvz Oct 2021 - Present• Direct end-to-end delivery of B2B/B2C Analytics & Martech projects in UAE & Saudi Arabia. Implementing delivery frameworks and diverse project requirements• Act as project's Principal consultant and lead a 10-member Analytics Consultants team• Cross-functional leadership: Orchestrating collaboration with BI, Data Engineering & Product teams• Strategic Planning & Execution: Execute Business Development plan, manage Analytics' unit P&L, Set KPIs, and Define and execute the Analytics, CRM & Loyalty Offering• Executive-level communications: Deliver executive-level presentations, identify business insights, and manage effective stakeholder interactionIndustries:• Fintech & Banking• Retail & E-commerce• Entertainment• Tourism• Oil & Gas
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Regional Data & Crm DirectorMrm Mar 2019 - Nov 2021New York, Ny, Us• Led a team of 5 CRM Analysts and 4 Data Scientists• Define/Optimize marketing automation journeys for +20 customer segments• Created the first Salesforce Practice and offering for MRM MiddleEast• Accountable for all CRM/Analytics RFPs and pitches across the region• Manage C-Level relationships with current clients and ensure KPIs are met• Define/Implement the Acquisition/Loyalty strategies, and Churn optimization• Responsible for A/B testing strategy for Landing pages, EDMs, and creatives• Certified MRM as a Salesforce partner in the region and helped the team get certified as Salesforce experts Clients: •General Motors (Chevrolet, GMC, Cadillac)•McDonald's•Saudi Stock Exchange•NEOM•Qatar Supreme Committee•Ooredoo•CHANEL•Johnson & Johnson -
Analytics & Ecommerce ManagerThe Cocktail Nov 2014 - Mar 2019Madrid, Comunidad De Madrid, EsDefine measurement plans and digital strategy for our clients, including:•KPI's•ETL & Data Visualization•Complex data sources integrations•Dashboard automation•Insightful reporting and business recommendationsAnalytics Training for our client's team in:•Technical & Advanced Google Analytics•Google Tag Manager•Adobe Analytics•API's•Analytical StrategyClients:•Mercedes-Benz•Iberostar Hotels•BBVA•HSBC•Televisa•Telcel•Palacio de HierroCertify the LATAM offices as:•Google Analytics Certified Partner.•Google Analytics 360 Authorized Reseller -
Associate Ecommerce SpecialistHemisferius. Ecommerce & Analytics Apr 2009 - Feb 2018Bogotá, Cundinamarca, Co•Ecommerce trainer for several small/medium businesses, helping them create their first transactional website/apps and configure their first digital marketing campaign.•Develop measurement plan and define KPI's across all of its digital assets•Automate analytical reporting•Build dashboards with coherent storytelling to make business decisions•Help marketing departments adopting Google Adwords, Adobe Analytics, Adroll, Optimizely, Magento, and WordPress.Clients:•Ford & Hyundai•Entremonte Wellness Hotel & Spa•Civetchi de Colombia•Supermercado Naturista•Hello Kitty -
Digital Marketing & Analytics ConsultantIatai Enterprises Jun 2013 - Nov 2014Ecommerce & Analytics leader of 4 verticals (Travel, Insurance, Auto, Retail)Credibanco's digital marketing consultant.Mentor Colombia's most important bank to build its eCommerce program across the country.•Leading digital performance analytical transformation thinking.•Lead my team in helping our most important clients to define their digital media strategy and attribution models.•Implement cross-device and cross-domain tracking.•Develop a smart tagging strategy to optimize implementation times.
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Seo & Analytics LeadLeo Burnett Group Mar 2012 - Jun 2013Chicago, Illinois, Us•Full digital immersion in SEO & Digital Analytics for the whole agency.•Position Samsung Colombia for up to 146 keywords on Google's first page.•Growth of the SEO department. From 1 to 4 members.•Adobe Analytics training for Samsung digital team and stakeholders.•Give feedback to the media agency on how to improve their PPC campaigns and increase conversions. -
Media PlannerX3Media Jan 2011 - Feb 2012Bogota, Cundinamarca, Co•SEO strategy definition for FMCG brands•Google Analytics and Google Ads Certifications•Develop the Web Analytics practice for the agency•Manage Google Ads budgets, and campaign optimizationClients:*TuTiquete*Ar Hoteles*Bavaria y Unilever*RedCord de Colombia*Unidad de fertilidad de la Clínica Marly -
Digital NeuromarketingMindcode Jan 2009 - Jan 2011Cdmx, Mx•Digital Marketing planning•Ethnography•Neuromarketing tools calibrationClients:*Imusa*Pintuco*Aldor*Terpel
Gabriel Castellanos Skills
Gabriel Castellanos Education Details
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IsdiSalesforce Marketing Cloud Email Specialist -
Market MotiveWeb Analyst
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Universitat De BarcelonaDigital Analyst
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Universidad Central (Co)Advertising Professional
Frequently Asked Questions about Gabriel Castellanos
What company does Gabriel Castellanos work for?
Gabriel Castellanos works for Convz
What is Gabriel Castellanos's role at the current company?
Gabriel Castellanos's current role is Director of Martech.
What is Gabriel Castellanos's email address?
Gabriel Castellanos's email address is un****@****ius.com
What schools did Gabriel Castellanos attend?
Gabriel Castellanos attended Isdi, Market Motive, Universitat De Barcelona, Universidad Central (Co).
What skills is Gabriel Castellanos known for?
Gabriel Castellanos has skills like E Commerce, Online Marketing, Digital Strategy, Estrategia Empresarial, Estrategia De Mercadotecnia, Business Analysis, Web Analytics, Digital Marketing, Advertising, Google Adwords, Publicidad En Internet, Strategic Planning.
Who are Gabriel Castellanos's colleagues?
Gabriel Castellanos's colleagues are Ayotomiwa Bamisaiye, Hamza Ahmed Pasha, Pooja Mundhada Heda, Abdoul Aziz Gaye, Arif Ahmed, Ajuna S.m, Thessa A..
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