Global Marketing and Communications Director for Consumer Tissue Brands - Zewa, Lotus, Regio, Cushelle

Global Digital Marketing responsible for Essity's Consumer Tissue brands including Zewa, Lotus, Cushelle, Regio, Tempo, Plenty and Okay. Leading a team of digital marketing experts and together driving the digital acceleration of our brands via Digital Roadmap definition, Big Data & CDP, eCRM strategy & activation, Digital media optimization, Personalization along individual digital consumer journeys, eCommerce, Social, Search and Analytics

Global Digital Marketing responsible for consumer tissue brands Zewa, Lotus, Edet and Regio. Definition and roll-out of the global digital strategy. Leading digital research focused on digital personas and their consumer journeys. Global website and SEO content development and roll-out in 30 markets. Creation of a retargeting strategy to drive cross- selling across categories. Digital agency pitching, roster- and relations management. Contributor at internal digital trainings.Brand purpose definition, campaign development and pilot in market. ATL and BTL communication assets development for major innovations: TVC, online video, search, eCommerce, media guidelines etc. Leading a cross functional project team consisting of: local-, regional- and global marketing, eCommerce, IT, legal, finance, media and creative agencies.www.zewa.net/de

Global responsible for the ProActiv cholesterol lowering spreads brand. Development and roll-out of Global marketing initiatives. Leading ATL communication development. Delivering long term product innovations. Concept development and research. Working closely with country teams in crafting brand marketing plans covering the 6Ps.

European regional responsible for the Pro.Activ cholesterol lowering spreads brand. Roll-out of Global Pro.Activ marketing initiatives (innovation, renovation, BLG) in 18 European markets. Working closely with countries in crafting brand marketing plans covering the 6Ps.Crafting and realizing digital strategies for leading European Spreads brands: digital strategy, website development, mobile, SEO, SEA, analytics and insights, eCRM, social media strategy, content syndication, digital media planning, new technologies:www.becel.nlwww.flora.comwww.handy.com

Crafting and realizing digital strategies for leading European Spreads brands: digital strategy, website development, mobile, SEO, SEA, analytics and insights, eCRM, social media strategy, content syndication, digital media planning, new technologieshttp://www.solo.be | http://www.becel.nl | http://www.blueband.nlCreation and landing of a brand lead growth (MD) strategy for European baking brands: communication mix development, concept development, consumer research, product research, customer marketing, recipe development, strong focus on digital, point-of-sale, and ATLhttp://www.sanella.de | http://www.bakewithstork.com | www.tulipan.es

Crafting and realizing digital strategies for leading European Spreads and Cooking brands: digital strategy, activation campaigns, website development, SEO, SEA, analytics and insights, eCRM, social media strategy, content syndication, digital media planning, new technologies, digital traininghttp://www.rama-cremefine.de | http://www.solo.be | www.croma.nl

Developing and executing a digital strategy for European Cream brands: Rama Cremefine, Milda and Flora. The main deliverables were launching of a new brand website to be rolled out in 6 markets, Facebook channel and engagement strategy, YouTube channel and creation of video content, eCRM.http://www.rama-cremefine.de

Developing a digital presence for two of Codorniu's wine brands; Raimat and The Spanish Quarter. The objective was to raise awareness online and recruit new international buyers for the brands through the launch of Facebook, YouTube, and Blogging combined with an international sampling activation.http://www.raimat.com/

Creation and execution of a marketing campaign to launch a new mobile navigation system on the Hungarian market. The Hungarian campaign triggered the most product trials among all European markets who launched the product in the same period.http://www.nav4all.com