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Gabriel Guimarães Email & Phone Number

Head of Corporate Communications for Latam South at Ericsson | Co-Lead of D&I for LGBTQIAP+ | Brand & Comms | Communication | Public Relations | Branding | Crisis Management | Strategic planning at Ericsson
Location: São Paulo, Brazil 7 work roles 2 schools
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Head of Corporate Communications for Latam South at Ericsson | Co-Lead of D&I for LGBTQIAP+ | Brand & Comms | Communication | Public Relations | Branding | Crisis Management | Strategic planning
Location
São Paulo, Brazil
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Gabriel Guimarães is listed as Head of Corporate Communications for Latam South at Ericsson | Co-Lead of D&I for LGBTQIAP+ | Brand & Comms | Communication | Public Relations | Branding | Crisis Management | Strategic planning at Ericsson, a with 128421 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Gabriel Guimarães.

Gabriel Guimarães previously worked as Head of Communications Latam South at Ericsson and Director of Corporate Reputation for technology clients - Brazil/Latin America. at Edelman. Gabriel Guimarães holds Postgraduate, Media, Politics And Sociology from Fespsp - Fundação Escola De Sociologia E Politica De São Paulo.

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Ericsson

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About Gabriel Guimarães

I am a Public Relations professional, with a postgraduate degree in media, politics and sociology from FESP, and 18 years of experience in the corporate communications market. Throughout my career, I have had the opportunity to work with both B2C and B2B clients across various market segments, including food and beverage, hospitality, and consumer goods. Over the past five years, I have exclusively focused on the technology sector, covering sub-sectors ranging from gaming and cloud computing to automation, artificial intelligence, and telecommunications.I have worked for multinational companies such as Accor Hospitality and Electrolux, as well as global Public Relations agencies like Burson and Edelman. Currently, I lead corporate communications for Ericsson in the Southern Cone of Latin America, where I am responsible for a multidisciplinary team handling projects related to media relations, crisis management, reputation, social media, institutional communication, thought leadership, internal communication, media, and events. Additionally, I serve as a co-leader in 'Plural', the company's diversity group, representing the LGBTQIA+ community pillar.

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Ericsson
Ericsson
Head of Corporate Communications for Latam South at Ericsson | Co-Lead of D&I for LGBTQIAP+ | Brand & Comms | Communication | Public Relations | Branding | Crisis Management | Strategic planning
kista, stockholm, sweden
Website
Employees
128421
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7 roles

Gabriel Guimarães work experience

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Head Of Communications Latam South

Current

São Paulo, Brasil

I lead the communication strategy in the Southern Cone of Latin America, covering Argentina, Brazil, Chile, Peru, and Uruguay. My responsibilities include the development and implementation of the communication plan for the region, as well as the coordination of communication agencies and the management of the team responsible for internal and external communication, social media, branding, and institutional communication.

Nov 2023 - Present

Director Of Corporate Reputation For Technology Clients - Brazil/Latin America.

São Paulo, Brasil

Director of Corporate Reputation expert in technology sector companies in Latin America.My role includes financial planning for the sector, technical and quality management of teams, regional client coordination, career development, new business prospecting, training development, public relations consulting, and reputation management. I also serve as a member of Edelman's global crisis management committee.

Mar 2022 - Nov 2023

Senior Account Manager - Technology Sector

São Paulo E Região, Brasil

As a Senior PR Manager at Edelman, I lead the technology clients sector, overseeing a team of over 30 journalists, PR professionals, designers, and economists. In this role, I successfully managed a diverse range of communication services, including press relations, digital communication, advertising, internal communication, research, public affairs, and crisis management. My portfolio reflects my expertise in project management and my ability to deliver effective and comprehensive communication solutions.

Aug 2017 - Mar 2022

Account Manager

São Paulo, Brasil.

At Burson-Marsteller (currently BCW), one of the largest international PR agencies in the world, owned by WPP Group, I had the opportunity to develop innovative brand communication and public relations programs with a focus on B2C, lifestyle, and consumer sectors.One notable achievement was being honored with a Sabre Award in the category of 'Best PR Campaign for Food and Beverage' for a successful PR campaign I led for the Amstel brand in Brazil.I have had the privilege of working with esteemed clients such as Heineken, PepsiCo, O Boticário, and Accenture, providing support and strategic guidance for their PR initiatives.

Jul 2012 - Aug 2017

Associate Marketing And Communications Specialist

São Paulo Area, Brazil

As an associate marketing and communications specialist at Electrolux, one of the largest home appliance companies in the world, I had the opportunity to coordinate PR and digital agencies, as well as manage paid media, events, and cross-branding projects.One notable achievement was the development of various brand and institutional campaigns with a focus on consumption, sustainability, technology, and innovation. One of these projects was the institutional campaign titled '100 years of vacuum cleaners in Brazil'.

Mar 2011 - Jul 2012

Jr. Account Executive

São Paulo Area, Brazil

I executed media relations and brand communication campaigns for companies such as Costa Cruzeiros, Russel Hobbs, Accor Hospitality and Electrolux do Brasil.Experienced projects and tasks: Press conferences, goodwill meetings, preparation of interview spokespersons, preparation of media briefings and Q & A for interviews. Production of press releases, guidelines, articles, ghost writing, white papers, speeches, etc.

Oct 2008 - Mar 2011

Customer Relations Analyst

São Paulo Area, Brazil

As an ombudsman, I was responsible for mediating sensitive conflicts between B2B and B2C customers in Latin America and Accor Hospitality hotels around the world

Jan 2006 - Oct 2008
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2 education records

Gabriel Guimarães education

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What company does Gabriel Guimarães work for?

Gabriel Guimarães works for Ericsson.

What is Gabriel Guimarães's role at Ericsson?

Gabriel Guimarães is listed as Head of Corporate Communications for Latam South at Ericsson | Co-Lead of D&I for LGBTQIAP+ | Brand & Comms | Communication | Public Relations | Branding | Crisis Management | Strategic planning at Ericsson.

Where is Gabriel Guimarães based?

Gabriel Guimarães is based in São Paulo, Brazil while working with Ericsson.

What companies has Gabriel Guimarães worked for?

Gabriel Guimarães has worked for Ericsson, Edelman, Burson-Marsteller, Electrolux Do Brasil, and Burson-Marsteller Brazil.

Who are Gabriel Guimarães's colleagues at Ericsson?

Gabriel Guimarães's colleagues at Ericsson include Lindy Marcelissen, Alain Linard, Thyago Melo Dos Santos, Rohit Rajpoot, and Rohit Sharma.

How can I contact Gabriel Guimarães?

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What schools did Gabriel Guimarães attend?

Gabriel Guimarães holds Postgraduate, Media, Politics And Sociology from Fespsp - Fundação Escola De Sociologia E Politica De São Paulo.

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