I’m a results-driven digital media and social media strategist who’s obsessed with building brand visibility and engagement across platforms. With a Bachelor’s degree in Mass Media from Illinois State University and experience that spans radio, web, and social media, I create content and events that makes audiences stop scrolling.Most recently, as the Social Media and Brand Strategist at Great Lakes Credit Union, I spearheaded the shift to in-house social media management (bye-bye, agency fees!), streamlined content creation, and optimized paid social strategies to achieve major cost savings. Using tools like Sprout Social, Meta Ads Manager, and Adobe's Creative Suite, I helped boost engagement and connect with our audience in real-time.I’ve also had the chance to collaborate with incredible cross-functional teams, executing campaigns for brands like Audacy Inc., SuperAwesome (Epic Games), and TB Premier Services—events, brand strategy, ad ops...you name it.Basically, if it’s about creating buzz or crafting digital stories that people actually want to engage with, I’m in. Always learning, always evolving, and always up for a creative challenge.