Responsible for leading paid media, influencer marketing, channel marketing, and training strategy and execution for all audio brands.

Responsible for leading pricing, advertising, promotion, assortment strategies, and training for all audio and consumer medical brands.• Developed a sales team cadence for better risk/opportunity identification, ensuring timely follow-up• Established a go-to-market product launch framework for actionable regional plans based on global strategy• Led the development of enhanced new product launch process, increasing visibility, risks identification, and task completion accountability; responsible for launching 25+ products in the last year• Established an integrated marketing framework with KPIs to optimize the customer journey for the entire portfolio• Managed tradeshow/event planning for major events across the Americas (e.g. CES, CEDIA, ABC Kids Expo)• Built up and managed a team of 8 spanning public relations, go-to-market, training, channel marketing, and consumer marketing

Responsible for managing product, pricing, advertising, promotions and assortment strategies for the Xperia mobile phone and Airpeak drone businesses.

Responsible for managing product, pricing, advertising, promotions and assortment strategies for the Xperia mobile phone business.

Responsible for managing pricing, advertising, promotions and assortment strategies to drive over $540 million of digital imaging business.• Grew the business over 80% from 2011-2018 and maintained the #1 position in the mirrorless camera market for over 5 years• Worked cross-functionally to successfully launch Sony's first full-frame mirrorless camera line in Fall 2013, gaining over 25 points of share in the full frame market since launch moving into the #1 share position• Cultivated business in the photo specialty channel by developing unique programs to support the channel at all levels—customer, sales associate, trainer, and dealer• Improved collaboration with key retailers to plan competitive promotions throughout the year• Worked to revamp marketing strategy and tactics to build consistent messaging across touch points and a network of evangelists• Managed three direct reports responsible for accessories, lenses, and research

Responsible for managing the sales, marketing, and distribution of DSLR and mirrorless interchangeable lens cameras in the U.S.

Responsible for managing strategic projects to improve business operations and reporting.• Established clear roles and responsibilities for the monthly sales/product marketing forecast review process and launched a SharePoint site with tools to better facilitate the process• Drafted workflow process maps and facilitated brainstorming sessions to improve sales forecast accuracy inside of 8 weeks• Led efforts to develop accrual-based dealer profit and loss statements for each product marketing group to facilitate budget planning and channel strategy

Responsible for developing competencies in the areas of finance, project management, product marketing, and operations.• Managed creative asset development for the launch of Dash™ Personal Internet Viewer• Drove the development of an adjusted sales and procurement forecast for Reader Project Lightning Rod that helped save the company millions in inventory risk• Improved the Personal Audio monthly demand/supply planning process by standardizing tools• Identified cost savings on the insurance of offsite inventory storage locations for 20 Sony stores which has since been realized• Established standard proposal formats and a workflow to drive cross-company strategic project planning, prioritization, and budgeting through the mid-range planning process

Responsible for assisting the Clearwire account management team with the client relationship, various advertising campaigns, and operational efficiencies.• Successfully collaborated with account executives to complete print and merchandising promotions• Explored the use of Microsoft Project to develop project schedules; presented findings to the entire DDB/Clearwire team• Developed a database to better manage project information and track the progress of various advertising projects

Assisted in the development of an Access database to improve efficiency of data entry into Target.com’s Gift Finder.• Completed a competitive analysis of Target.com competitors with gift finding tools• Collaborated cross-functionally with buyers and the merchandise presentation team to develop the best mixture of product counts for Gift Finder which amounted to over 1200 products• Awarded the Intern Execution Award for going above and beyond expectations in order to complete the project

Responsible for learning about the inter-workings of store operations & processes in order to assume leadership.• Led the salesfloor team on multiple occasions in successfully completing the nightly store recovery• Developed and executed a plan to eliminate payroll overspending on the salesfloor by improving leadership & efficiency• Successfully improved the salesfloor’s opportunity to reduce payroll spending