Gabriel Mchaley Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Led marketing and community teams to align efforts for seamless communication and brand consistency.• Managed sponsor and creator integrations into campaigns to drive community engagement and brand awareness.• Analyzed campaign performance data to provide insights for improving engagement and enhancing player connection.

Los Angeles, California, United States

Strategic Creator Partnership Leader with extensive experience in driving engagement and revenue through integrated marketing and brand partnership strategies. Skilled in collaborating with creator talent, leveraging expertise in the creator economy, and managing relationships with strategic partners and creators to ensure success and alignment with company objectives. Adept at overseeing the execution and reporting of partner deliverables, working closely with various departments, and utilizing skills in project management, partnership management, integrated marketing, branded content development, and analytics to drive creator performance and deliver exceptional results.Past & current esports marketing partnerships worked on include: Alienware, Bud Light, Govee, Logitech, Samsung, Spectrum, Panda Express, Kia, Hot Topic*Continuation of role through acquisition

Los Angeles, California, United States

• Responsible for developing integrated marketing and brand partnership strategies for MSG professional esports property, Counter Logic Gaming (CLG)• Lead partnership marketing efforts that drive engagement with partner brands through the development of branded content, influencer campaigns, sponsorships, events, and promotions• Manage day-to-day relationships with strategic partners and take lead on executing partnership deliverables• Collaborate with stakeholders and cross-functional leadership to establish, track and exceed revenue goals• Oversee the management, execution and reporting of all contracted partner deliverables in high collaboration with marketing, social, team ops and senior leadership• Past & current esports marketing partnerships worked on include: Alienware, Bud Light, Govee, Logitech, Samsung, Spectrum

Los Angeles, California, United States

As a leader within the Global Business Services Intelligent Automation team, Gabriel advises, leads and works with clients to establish and scale automation programs within their organizations. Transforming large organizations through automation strategy design, Center of Excellence design and implementation, process optimization and re-engineering, cross functional program management, development and standardization of methodologies across the Intelligent Automation lifecycle. Gabriel has a breadth of experience with clients, a hands-on practitioner mindset, and a combination of process improvement and technology depth that includes Lean Six Sigma, Learning & Development, Agile, DevOps, RPA, Intelligent Automation (Artificial Intelligence, Machine Learning, NLP, OCR), API and Cloud Platform capabilities. Additionally, he has cross industry and automation technology experience.

• Assist with the development, supervision, and evaluation of Esports programming including open recreation gaming, special events, leagues and tournaments as well as streaming platforms and virtual programming. • Collaborate with other departments and student organizations to increase and diversify participation.• Assist with collecting data relating to Esports programming, participation and participant satisfaction and learning.• Assist with the development, implementation and evaluation of all operating policies and procedures for Esports programming. Establish and enforce code of conduct for Esports participants.• Work with marketing and communication services to promote programs through digital signage, social media and other promotional materials.

Responsible for coordinating all aspects of LANFest event initiatives including event, talent, partnership and team management.• Design all aspects of events, venue management, activities and tournament design and execution, broadcast coordination, marketing coordination• Represent Brand and Partnership needs, objectives and deliverables in internal work streams and work with cross-functional internal teams to ensure that partner programs are executed at the highest level and per contractual obligations• Lead strategy, ideation, proposal presentation, and contracting for renewal of partnerships• Manage preparation and delivery of partner program recap reporting, including collection and data analysis of KPIs and communication of key learning and optimization recommendations• Have a presence on the team, offer solutions to challenges based on current or past experiences• Define roles and responsibilities and create career path goals for Event Coordination teams

Panel Participant and Masterclass Attendee Completed Masterclasses:  Breaking Into Esports Esports Ecosystem Coaching Pro Players How to Showcase your Skills Overcoming Imposter Syndrome Life and Esports Journey From Business to On-Air Talent Technical Gaming Apparel

Responsible for supervising information systems activities and resources. - Promote a “high performance culture” of empowerment and accountability.- Oversees departmental goals, plans and standards consistent with the technological, clinical, administrative, legal and ethical requirements/objectives of the organization.- Plans, organizes and supervises all activities related to staffing, including hiring, orienting, evaluating, disciplinary actions and continuing education initiatives.- Prepares departmental budgets and ensures the department operates in compliance with allocated funding.- Coordinates and directs internal/external audits.- Supervises departmental activities including research, design and development of new technologies, service level determination and complaint management.- Product Owner for resource tracking and reporting tools. Implement data-driven and analytical frameworks to drive intelligent decision making around resource project allocation.- Partner with leadership team to develop a comprehensive strategic roadmap to building the people function to support the company's growth.- Establish a framework by which we recruit and develop our employees in a way that creates a sustainable competitive advantage.- Serve as a strategic thought partner amongst the leadership team to ensure that our people shape our strategy and vice versa.- Implement new learning and development programs to provide employees with the necessary tools to be most effective in their roles and satisfied with their career development.- Develop and implement performance feedback program and drive a culture of feedback-driven development and incentivization.

Indianapolis, Indiana Area

Responsible for leading all components of the Agilify Automation Academy - Promote a “high performance culture” of empowerment, accountability, and profitable growth within the Academy team- Lead a team of instructional designers and facilitators across multiple Intelligent Automation tools responsible for creating and delivering classroom and virtual instruction- Manage Learning Management System and all Academy partner relationships- Facilitate all Client course scheduling- Product management and delivery - Blue Prism Training Partner of the year for three consecutive years

Indianapolis, Indiana Area

Responsible for gaining an understanding of the customer's business and technology requirements, documenting those requirements, and creating a compelling business solution that meets the client's needs and achieves their desired business outcomes through the power of Intelligent Process Automation (IPA). Partner with sales in order to drive incremental and new services revenue. Demonstrating a high degree of business insight, technical knowledge, highly effective communication skills and have a proven track record of driving high valued business results and is capable of prospecting, starting and leading the sales dialog independently.- Lead the transformation of clients through technology by leveraging knowledge and expertise of current and future digital technologies.- Engage with clients in strategic discussions to provide best in class business and industry guidance to maximize the client’s long-term business objectives.- Define and implement: Intelligent Process Automation across evolving multi-speed IT, agile approaches, lightweight architectures, DevOps, API and/or Cloud platform capabilities.- Develop business opportunities that bring innovative technology solutions to a client’s ways of working.- Advise, lead and work on high impact activities within the systems development lifecycle, and provide advisory work for the automation function itself.- Deliver innovative, flexible and cost-effective technology and infrastructure capabilities.- Product development and delivery

The Indiana University Computer Gaming Club (now called Gaming @ IU) was founded in 1998. The original club activity was weekly game nights in the Kelley School of Business, featuring Starcraft, Unreal Tournament, and Age of Empires in LAN mode. As time went on, games became too complicated to run in public computing labs, and the club began gatherings once a semester instead, where participants would bring their own system, and play for an extended period of time at events called LAN wars.During my time as President, starting in the 2014-2015 Academic year, the Gaming @ IU club refocused, intending to serve as a portal to all gaming activities at the university, highlighting the work other Student Organizations were doing for their supported game, game design, and featuring RolePlaying and Wargaming clubs as well.- Chief representative of the club. - Tournament and club event coordination.- Organize and run the weekly meetings, and conduct all inter-club interactions. - Responsible for spearheading all events put on by the club. - Also responsible for promoting events outside of the club, and informing the campus of scheduled events. - Directly manage the sponsorship and tournament coorination of the IU LAN WAR events, eSports, viewing parties, Dorm LAN events, and other events and organizations. - Indirectly involved with many other initiatives at IU, cross promoting and assisting where possible the IU LoL club, Tespa @ IU, IU Smash, Hoosier Games, Console FGC, Gamers Guild, Bloomington Gaming Group, and other Console, PC, Tabletop, RPG, and other organizations at the University.

Spencer, Indiana