• Managed company’s SharePoint and Workplace portalso Created copies and key-visuals for internal distribution within the company (e.g. employee newsletters, reports)o Created communication channels, e.g. SharePoint pages, employee webpageso Became the key expert within company on SharePoint (troubleshoot issues for others/teaching departments to set up and manage their own sites)o Tracked SharePoint and Workplace data to optimize future pages/posts• Led and supported two company-wide campaigns, liaising across markets and departments to ensure consistent execution of campaign• Used a cloud-based email tracking software to distribute and track eDMs internally

• Acted as owners of our digital product (company website) and assisted in managing another digital product (AI Chatbot)• Managed and oversaw the launch of the website UI/UX revamp projecto Acted as Project Manager for 7 different website pages while assisting in coordinating for other pageso Directly liaised with key stakeholders and design UI/UX team (product requirement documentation/recommend strategic direction for products)o Mapped out customer journey at each website page to identify opportunities for strategic directiono Conducted meetings with key stakeholders and leadership figures to identify and prioritise business opportunities• Enable event tracking for website analytics performance• Managed and trained company’s AI Chatbot knowledgebase to ensure accurate responses to customer queries

• Created 4 different data models using python to predict customers behaviours (XGBoost models)• Ran AB testing experiments to optimize EDM performance (open rate/CTR/optimal time sent)• Used SQL syntax to examine and extract insights that were used to propose hypotheses for AB experiments• Created internal communications materials for company employees to educate them on Qlik Cloud software, improving Qlik Cloud usage rates

• Created, managed and monitored 2 social media marketing channels for the company• Collaborated directly with company founder to optimise customer journey, leading to increase in 15% average customer inquiry/purchase orders• Planned the product strategy and roadmap for company’s services• Developed digital assets for lead generation purposes (creating a free digital download that increased email leads by 20%)

• Researched and identified ongoing hiring B2B marketing trends, drew actionable insights from the research and presented directly to the CEO, gave weekly reports and updates on qualitative research deliverables• Organised, scheduled and conducted daily interviews on behalf of client (Bain & Co.) for market research purposes (exploratory research)• Produced survey questionnaire for quantitative research purposes (for approximately 300 participants)• Increased organic growth of company's socials and website through content production (videos/blog posts with SEO)

• Coordinated maintenance works of campground facilities, including liaising with external contractors to arrange maintenance• Recorded and maintained receipts of each maintenance procedures• Collated and disseminated key information required for company’s routine orders