______

______

• Crafted and executed a global digital marketing acceleration and transformation roadmap, deploying innovative use cases across markets that enhanced digital marketing performance – including all topics: Data, CRM, Media and Content.• Executed CRM best practices across markets and brands, which not only expanded the lead database but also maintained a high level of engagement. • Guided a multi-functional team in crafting the strategy for a Customer Data Platform (CDP) streamlining omnichannel customer experiences and amplifying digital strategy impact.• Delivered a comprehensive Power BI dashboard to centralize digital marketing KPIs, facilitating performance reviews and the implementation of use cases and best practices, which played a crucial role in accelerating market-specific digital initiatives.• Led a high-performing team of Digital Marketing Specialists, in addition to partnering with creative agencies and expert partners as well as collaborating with cross-functional teams, including IT Solutions, Consumer Insights, Legal, and others.______

• Drove strategic direction for global brands in the home care category. • Led the strategic implementation of content automation in key markets, deploying dynamic creative optimization to tailor content to audience segments and stages within the marketing funnel, improving A&P effectiveness. • Fostered collaboration with key markets to broaden the deployment of campaigns utilizing first-party data. • Led the implementation of digital marketing programmes such as content automation & social listening solutions powered by AI, connected packaging experiences and voice search across key markets. • Led junior to mid-level team members, in addition to collaborating with cross-functional teams, including Digital Hubs, Media, Digital ventures, E-commerce, external agencies and U-Studio the Unilever in-house agency.______

Responsible for delivering best-in-class digital experiences worldwide for brands with a focus on digital innovation, data insights, and customer-centred approaches.Clients include: Unilever, Puma, Kellogg’s• Globally delivered the first augmented reality experience for Unilever in the home care category improving brand power across several countries.• Delivered for Kellogg’s in the US the first augmented reality experience featuring Tony the Tiger, rejuvenating the brand and expanding its reach to a younger, tech-savvy audience.• Led a digital in-store experience for Puma’s flagship store in New York, boosting the brand’s digital presence. • Architected and managed an always-on content platform for Kellogg’s in the US, increasing 1st party data acquisition. • Led an incredible team composed of a Content Manager, Account Manager, Senior Designer and Junior Producer, in addition to partnering with production agencies and AR companies.______

Clients include: Unilever, Coca-Cola and Kellogg’s• Directed the Digital Consumer Experience unit, driving revenue and budget targets through strategic campaign management for top-tier clients.• Utilized emerging technologies such as AR/VR to deliver integrated campaigns with focus on consumer engagement, first-party data collection and brand uplift. • Spearheaded integrated digital campaigns across multiple regions (US, UK and Europe), achieving synergy across creative, development, and production teams. • Delivered an integrated campaign for Fanta in the Central Eastern Europe region, exceeding all KPIs. The campaign was selected as a finalist at The Drum Design Awards 2018 for the categories: Consumer product's website and Use of Augmented Reality.______

Clients include: Coca-Cola, Nestle and Reckitt Benckiser______

Clients include: Kellogg's, KFC, and Confused.com• Engineered strategic brand partnerships, notably with Disney, boosting Kellogg’s brand presence and market share across the EMEA region.• Orchestrated Confused.com’s most extensive awareness campaign, significantly enhancing its market visibility and doubling its UK market share.______

Clients: J&J and Danone• Developed and executed new product design strategies across EMEA markets for J&J and Danone, effectively increasing market penetration and consumer adoption.

Clients: J&J, Danone, Kellogg's, Pfizer and Concha y Toro.• Led Kellogg’s brand extension into new categories within Brazil, pioneering health/protein bar market entry and driving market share growth.• Created new consumption occasions for Casillero del Diablo in Brazil increasing market share both in volume and value.______

My role involved evaluating competitors' market activity, and conducting sales analysis and consumer research in different regions of the country. Also, I coordinated innovation launches from concept to execution with creative and PR agencies.

Reporting to the brand manager I supported the development of a data-driven strategy for Smirnoff. Also, my role involved evaluating marketing campaigns (M&E) and best practices both for ATL and BTL as well as coordinating flawless brand execution at the POS with the Sales and Trade Marketing teams at the national level. I delivered monthly performance reports to senior leaders and team members and managed third-party agencies. ______