Gabriela Coroa Email & Phone Number

London Area, United Kingdom

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London Area, United Kingdom

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Paris, Île-de-France, France

• Crafted and executed a global digital marketing acceleration and transformation roadmap, deploying innovative use cases across markets that enhanced digital marketing performance – including all topics: Data, CRM.
• Executed CRM best practices across markets and brands, which not only expanded the lead database but also maintained a high level of engagement.
• Guided a multi-functional team in crafting the strategy for a Customer Data Platform (CDP) streamlining omnichannel customer experiences and amplifying digital strategy impact.
• Delivered a comprehensive Power BI dashboard to centralize digital marketing KPIs, facilitating performance reviews and the implementation of use cases and best practices, which played a crucial role in accelerating.
• Led a high-performing team of Digital Marketing Specialists, in addition to partnering with creative agencies and expert partners as well as collaborating with cross-functional teams, including IT Solutions, Consumer.

London, England, United Kingdom

• Drove strategic direction for global brands in the home care category.
• Led the strategic implementation of content automation in key markets, deploying dynamic creative optimization to tailor content to audience segments and stages within the marketing funnel, improving A&P effectiveness.
• Fostered collaboration with key markets to broaden the deployment of campaigns utilizing first-party data.
• Led the implementation of digital marketing programmes such as content automation & social listening solutions powered by AI, connected packaging experiences and voice search across key markets.
• Led junior to mid-level team members, in addition to collaborating with cross-functional teams, including Digital Hubs, Media, Digital ventures, E-commerce, external agencies and U-Studio the Unilever in-house.

London, United Kingdom

• Responsible for delivering best-in-class digital experiences worldwide for brands with a focus on digital innovation, data insights, and customer-centred approaches.Clients include: Unilever, Puma, Kellogg’s
• Globally delivered the first augmented reality experience for Unilever in the home care category improving brand power across several countries.
• Delivered for Kellogg’s in the US the first augmented reality experience featuring Tony the Tiger, rejuvenating the brand and expanding its reach to a younger, tech-savvy audience.
• Led a digital in-store experience for Puma’s flagship store in New York, boosting the brand’s digital presence.
• Architected and managed an always-on content platform for Kellogg’s in the US, increasing 1st party data acquisition.
• Led an incredible team composed of a Content Manager, Account Manager, Senior Designer and Junior Producer, in addition to partnering with production agencies and AR companies.______

London, England, United Kingdom

• Clients include: Unilever, Coca-Cola and Kellogg’s
• Directed the Digital Consumer Experience unit, driving revenue and budget targets through strategic campaign management for top-tier clients.
• Utilized emerging technologies such as AR/VR to deliver integrated campaigns with focus on consumer engagement, first-party data collection and brand uplift.
• Spearheaded integrated digital campaigns across multiple regions (US, UK and Europe), achieving synergy across creative, development, and production teams.
• Delivered an integrated campaign for Fanta in the Central Eastern Europe region, exceeding all KPIs. The campaign was selected as a finalist at The Drum Design Awards 2018 for the categories: Consumer product's website.

London, United Kingdom

Clients include: Coca-Cola, Nestle and Reckitt Benckiser______

London, United Kingdom

• Clients include: Kellogg's, KFC, and Confused.com
• Engineered strategic brand partnerships, notably with Disney, boosting Kellogg’s brand presence and market share across the EMEA region.
• Orchestrated Confused.com’s most extensive awareness campaign, significantly enhancing its market visibility and doubling its UK market share.______

London, United Kingdom

• Clients: J&J and Danone
• Developed and executed new product design strategies across EMEA markets for J&J and Danone, effectively increasing market penetration and consumer adoption.

São Paulo Area, Brazil

• Clients: J&J, Danone, Kellogg's, Pfizer and Concha y Toro.
• Led Kellogg’s brand extension into new categories within Brazil, pioneering health/protein bar market entry and driving market share growth.
• Created new consumption occasions for Casillero del Diablo in Brazil increasing market share both in volume and value.______

São Paulo, Brazil

My role involved evaluating competitors' market activity, and conducting sales analysis and consumer research in different regions of the country. Also, I coordinated innovation launches from concept to execution with creative and PR agencies.

São Paulo Area, Brazil

Reporting to the brand manager I supported the development of a data-driven strategy for Smirnoff. Also, my role involved evaluating marketing campaigns (M&E) and best practices both for ATL and BTL as well as coordinating flawless brand execution at the POS with the Sales and Trade Marketing teams at the national level. I delivered monthly performance.

Professional Diploma In Digital Marketing

Modules: E-commerce, Digital Marketing Strategy, Website Optimisation, Display and Video Advertising, Search Engine Optimisation, Paid.

Ba Business Administration, Marketing

Level 3 Personal Trainer Practitioner Diploma, Health And Physical Education/Fitness