Gabriela Gascot Email & Phone Number

• Developed and executed comprehensive marketing plans for thecompany’s brand and individual products, ensuring timelyimplementation and measurable impact on brand awareness andsales growth.• Effectively managed and optimized budgets, consistentlyachieving objectives while ensuring a positive return oninvestment and resource efficiency.• Executed high-performing Google Ads campaigns, optimizingkeywords, ad copy, and bidding strategies to maximize ROI anddrive targeted traffic.• Planned and managed company events and identified strategicexternal opportunities for participation, handling all logistics,including sponsorship details, booth design, promotionalmaterials, and coordination with event organizers to maximizebrand visibility and engagement.• Utilized Asana to manage and streamline the content calendarfor blog posts, social media, and email campaigns, efficientlyassigning tasks to team members and ensuring timely executionof all content initiatives.• Created and managed Instagram accounts for three of CEGsoft'sproducts as well as the company’s main page, developing andexecuting targeted ad campaigns to enhance engagement andboost brand awareness.• Collaborated closely with an advertising agency to successfullyimplement strategies including partnerships with establishedinfluencers, securing interviews on national TV and radio,placing targeted ads in newspapers, among other strategies thatsignificantly boosted brand visibility and reach.

• Established and developed the company’s first marketingdepartment, building the foundation from the ground up todrive brand awareness, lead generation, and overall businessgrowth.• Implemented inbound marketing strategies using HubSpot, drivingsuccessful campaigns that included buyer persona development,blog creation, landing pages, social media engagement, SEO, andemail marketing.• Designed and managed social media strategies across Facebook,LinkedIn, and Twitter, including audience segmentation andoptimization for sponsored posts.• Created and optimized automated email workflows in Hubspotwhere I handled content creation, design, testing, analytics, andlist segmentation.• Developed website prototypes by researching best practices,selecting design elements, and creating and translating content foroptimal user experience.• Administered websites using WordPress CMS and HubSpot COS,ensuring seamless content management and optimization.• Conducted in-depth surveys and market research to informcampaign strategies and provide actionable insights for productenhancements, leveraging data to optimize marketing efforts, andalign with customer needs.• Authored editorial content and collaborated on newspaperadvertisements, guiding graphic designers through the creativeprocess and ensuring alignment with brand standards andapproval timelines.• Conducted beta testing and user experience research, includingparticipant recruitment, email outreach, session preparation, anddata analysis, to gather insights that informed productdevelopment and usability improvements.• Executed in-depth client interviews to develop compelling casestudies, including researching and crafting targeted questions,selecting appropriate templates, designing visually engaginglayouts, and translating content to create impactful promotionalmaterials.

• Developed and maintained documentation of standardoperating procedures and campaign activities to effectivelytrack and analyze campaign history and performance metrics.• Created and managed the company's social media presence onFacebook and LinkedIn, including content creation, visual assetselection, scheduling posts, managing notifications, andexecuting promotional strategies.• Identified and capitalized on advertising opportunities acrossvarious media channels, including print, sponsored events, andsocial networks, to maximize brand exposure and engagement.• Collaborated on the development and management of marketingcampaigns and customer cases using Microsoft CRM, ensuringeffective tracking and coordination of client interactions andcampaign performance.• Conducted thorough market research and prepared insightfulreports on industry trends, consumer behavior, and competitiveanalysis to support data-driven marketing strategies andoptimize campaign performance.

•Researched public relation firm websites and made recommendations on how to improve the interface of the Communications directorate’s web page to improve its overall “look and feel.” •Charged with the production plan for an online video called Beyond the Numbers, where I set-up, translated, and interviewed senior-level members from the Association of Hispanic Advertising Agencies (AHAA). •Worked and assisted meeting for C-SPAN Federal Statistical Program, a new initiative by the Director of the Census Bureau to align and integrate federal statistics across various federal agencies.•Researched and contacted officials from various federal agencies and bureaus to find the contact information for their respective Directors, Associate Assistants, and Senior Public Affairs for the possibility to participate in the C-SPAN Federal Statistical Program project.•Assisted with the integration and alignment to improve operational efficiency between the Communications and Economic Directorates through the Economic Statistics Integrated Communications (ESIC) Working Group. This included attending regular meetings of all seven Subgroups; assisting with note-taking; and helping compile and review documents for the development of an Economic Statistics Communication Plan. •Developed a master calendar to coordinate meetings for the ESIC Steering Committee, Working Group and seven Subgroups.•Assisted with the development of an internal organizational chart of the Economic and Communications Directorate. This chart will be modeled throughout the Census Bureau and will also be leveraged within our intranet websites. •Regularly reviewed brochures, handouts, and other pertinent documents to ensure there was a consistent “look and feel” across all Economic Directorate handouts.•Prepared a PowerPoint presentation of the different logos, templates, and overall look of the Economic directorate to demonstrate the need to integrate a common “look and feel”.

Master Of Digital Marketing And Ecommerce, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration (B.B.A.), Marketing

Innovation Of Products And Services: Mit'S Approach To Design Thinking